Saatchi & Saatchi’s “Write for Freedom” advertisement, conceptualized and executed for Amnesty International.

Whoever thought up this ad is really good. Why good?
Attract attention: A familiar yellow pencil which we undoubtedly have seen and used is the focal point of attention. You’ll wonder, “What’s this pencil doing here?”
Easy to understand: When you read the text “Write [...]

Popularity: 8% [?]

This is one ad that made me laugh out so loud when I first saw it.
Durex’s copy says: ” To all those who use our competitors’ products: Happy Father’s Day”

Why is it powerful?
Popularity: 17% [?]

Popularity: 17% [?]

Sony revolutionize with the Walkman. It’s snazzy product ideas, coupled with powerful marketing and advertising campaigns, made Sony a market leader to be reckoned with.
Sony is a bit quiet these days but I thought their Micro Vault ads were pretty cool. Just take a look how much content from your albums, CDs, books and files [...]

Popularity: 13% [?]

Without Heinz, your breakfast, lunch or dinner taste like cardboard.
Simple advertisement but the message is succinctly clear and powerful. This ad is one which qualifies the saying,”a picture paints a thousand words”.

Why is it powerful?
Attract attention - You’ll wonder, “Why are the eggs and bacon, hotdog, steak [...]

Popularity: 14% [?]