Kids are great influencers to their parents. Once the kids start their wailing or cajoling or did something fascinating that deserves a reward, mummies and daddies will whip out their wallets. This is one product that kids most probably can live without, as they are generally not concerned about their weight, health and growth. But [...]

I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete. Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, [...]

This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo. What’s so great about this ad?

Today is 15 October 2007 and it is Blog Action Day. Blog Action Day was inspired by the belief in the unity of humanity. Agency: Lowe AG, Switzerland ~ Creative Directors: Valentina Herrmann, Beat Egger ~ Art Directors: Valentina Herrmann, Fernando Perez ~Copywriters: Beat Egger, Keith Loell On October 15th, bloggers around the web will [...]

I’m in the advertising industry for many years but it still took me a little while to figure out what Ad #1 is all about. After that, I went for a research spree and found 2 almost similar ads by the same advertiser. Well, some will call these 3 ads “snobbish” because you may not [...]

I like this series of milk ads, they are really easy to understand. Why are they good? Well, they …

The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi Why is it powerful? Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them looking kinda odd?” Easy to understand: On closer examination, you see that the left one [...]

This is done by a Chinese ad agency for the China market. You may not understand the beauty of it if you cannot read or understand Chinese. But once you do, you will appreciate the simplicity, clarity and impact to the image. Forest / Woods / Tree / Death (or Sheng/Lin/Mu/Shi) Ad Agency: Shunya, Beijing, [...]