The ad has a single line, “It’s hard to concentrate on a good book with a wet diaper on your mind.” The rest of the copy is made up of one letter, “p”.
Who do you think the line is for? For the baby who cannot hear anything except “p” as you read him/her the bedtime […]
Popularity: 7% [?]
As EmpressEricka had said over at YouTube: “This commercial is LEGENDARY. Its been around for almost 20 years now.” That’s certainly a long time, especially in the advertising world.
This 15-second commercial distinguishes itself from other Christmas commercial by being simple and minimalistic. There is no frills. There’s just the products - Hershey’s Kisses chocolates […]
Popularity: 5% [?]
I always like Coca Cola’s Christmas TV commercials and print ads. With BigBearLodge’s sharing at YouTube, I learned that the big jolly Santa image was influenced and shaped by the soft-drink mogul. “Starting in 1931, magazine ads for Coca-Cola featured St. Nick as a kind, jolly man in a red suit. Because magazines were so […]
Popularity: 7% [?]
Kids are great influencers to their parents. Once the kids start their wailing or cajoling or did something fascinating that deserves a reward, mummies and daddies will whip out their wallets. This is one product that kids most probably can live without, as they are generally not concerned about their weight, health and growth. But […]
Popularity: 6% [?]
I had just written a post on this famous headline but felt that a critque of the entire advertisement is called up. Otherwise, my Great Ad series will be incomplete.
Adage, the marketing history reference resource, lauded John Caples as one of advertising’s most effective copywriters. Caples mastered results-oriented mail-order copy at Ruthrauff & Ryan, where […]
Popularity: 7% [?]
This ad done by Fallon Singapore is really interesting. Those who hold to the view that a company’s logo should be used “regally” will see this as blasphemy. Those who don’t, are likely to applaud the very innovative usage of a brand’s logo.
What’s so great about this ad?
Popularity: 19% [?]
Popularity: 19% [?]
Today is 15 October 2007 and it is Blog Action Day. Blog Action Day was inspired by the belief in the unity of humanity.
Agency: Lowe AG, Switzerland ~ Creative Directors: Valentina Herrmann, Beat Egger ~ Art Directors: Valentina Herrmann, Fernando Perez ~Copywriters: Beat Egger, Keith Loell
On October 15th, bloggers around the web will unite to […]
Popularity: 12% [?]
I’m in the advertising industry for many years but it still took me a little while to figure out what Ad #1 is all about. After that, I went for a research spree and found 2 almost similar ads by the same advertiser. Well, some will call these 3 ads “snobbish” because you may not […]
Popularity: 15% [?]
