General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.
Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in the light of your glory while you languish in the back-waters of obscurity. That idea …
Everyone knows that customer service is important. However, most are clueless about how customer service can have a direct impact in their lives. If everyone knows customer service is important, why do most of us only pay lip service to it or adopt a lukewarm attitude towards providing an excellent customer service? This is a …
Here is a very interesting “case study” for those involved in marketing, especially technology marketing. Have you heard of Windows Vista? Yes? Not surprising that, considering the amount of hype, press and advertising going on. Yet, did you know that the latest numbers released by NPD has put Windows Vista’s launch a dismal second to …