Category Archives: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

Think Your Ad Agency is Acting High and Mighty?

Posted on February 11, 2008 by Vivienne Quek

As a client, do you believe your creative agency is behaving all high and mighty? They knock you down with every feedback you have given them. They simply don’t listen and they just won’t do things your way. In an … Continue reading →

Posted in Marketing Rants | 9 Comments

Short Term Affairs in Asian Advertising?

Posted on January 15, 2008 by Vivienne Quek

Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of “live happily ever after” is no more. Nike shocked the advertising industry … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

Will They Respect Us The Morning After?

Posted on January 5, 2008 by Vivienne Quek

Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by “Marketing” … Continue reading →

Posted in Copy, Marketing Rants, Marketing Strategies and Tips | 14 Comments

Mirror, Mirror, On the Wall …

Posted on November 1, 2007 by Vivienne Quek

I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications – from graphics to text – do not talk to big … Continue reading →

Posted in Marketing Rants, Sex in Advertising | 5 Comments

Getting a Loan to Start Your Business

Posted on September 10, 2007 by Vivienne Quek

I find designers and copywriters are more confident in starting their own business after earning their stripes in established advertising agencies. Before they tender their resignation papers, they have already started designing their own websites and business cards. They are … Continue reading →

Posted in Marketing Rants, Sharing is Learning | 3 Comments

Crisis Management as part of your Marketing Plans

Posted on June 30, 2007 by Vivienne Quek

I just saw a post over at calvinwarr.com which I felt was significant enough to make a short note on. His post was about “crisis marketing” and basically, it is a twist on the concept of “crisis management”. As we … Continue reading →

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I was a Victim of Intellectual Property Theft !

Posted on March 16, 2007 by Vivienne Quek

Don’t you hate it when you share an absolutely brilliant idea with your colleague and she runs to your boss and presented your idea as hers? It’s totally dishonorable, absolutely despicable and utterly disgusting when such scumbags are bathed in … Continue reading →

Posted in Marketing Rants | 10 Comments