Category Archives: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

To Spend or Not To Spend: That is the Question

Posted on July 23, 2008 by Vivienne Quek

The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 7 Comments

Should You Ask Your Clients for Their Budget?

Posted on July 13, 2008 by Vivienne Quek

Do you ask your client to provide a budget for a new project? How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to? Perhaps, even some of your regulars said … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

It’s Almost Like a Third World Country!

Posted on June 7, 2008 by Vivienne Quek

Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 1 Comment

How Does Ad Agency Charge Rush Fees – Reject/Accept? (Part 4 of 4)

Posted on March 26, 2008 by Vivienne Quek

This is the final part of the “Rush Fees” series … … Part 1 highlighted that some agencies actually don’t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship. Part … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 5 Comments

How Does Ad Agency Charge Rush Fees – Don’t Do, No Charge! (Part 3 of 4)

Posted on March 21, 2008 by Vivienne Quek

In part 1, supporting clients who have urgent jobs at the usual price – especially when there is no financial loss – is suggested. In part 2, offering creative payment terms were recommended. Here, in part 3, let’s talk about … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 3 Comments

How Does Ad Agency Charge Rush Fees – Why Charge (Part 1 of 4)

Posted on March 13, 2008 by Vivienne Quek

I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things … Continue reading →

Posted in How to ...?, Marketing Rants, Marketing Strategies and Tips | 4 Comments

Ad Placement – What is it worth?

Posted on February 18, 2008 by Vivienne Quek

One of the problems faced by many agencies must surely be telling clients why they have to “pay more”. Premiums are never easy for clients to accept. Some examples of premiums are: Urgent, overnight film production Placement loading (right-hand page, … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | 7 Comments