<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Marketing Rants</title>
	<atom:link href="http://www.versacreations.net/advertising/category/general-musing-and-rants-about-marketing-stuff/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
	<lastBuildDate>Thu, 11 Mar 2010 08:04:52 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Free is Not Free To Steal</title>
		<link>http://www.versacreations.net/advertising/254/free-is-not-free-to-steal/</link>
		<comments>http://www.versacreations.net/advertising/254/free-is-not-free-to-steal/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 09:21:05 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[blog plagiarizism]]></category>
		<category><![CDATA[intellectual property]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=254</guid>
		<description><![CDATA[
I don&#8217;t know about other bloggers but I was really irked when those &#8220;RSS Feed&#8221; blogs used my posts rampantly without the common courtesy of including a credit line or a link. Some of these irresponsible blogs even credited my posts to someone else. I once wrote to a site owner via his comment box  [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/254/free-is-not-free-to-steal/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>To Spend or Not To Spend: That is the Question</title>
		<link>http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/</link>
		<comments>http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 13:00:10 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/</guid>
		<description><![CDATA[
The sub-prime crisis is hurting the US economy, and the worst fear is that the U.S. will stumble from recession into depression. That will really put the whole world into a tailspin. After all, USA is the last surviving political and economy superpower.
We read about Americans moving out of the suburbs to live in the [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/255/to-spend-or-not-to-spend-that-is-the-question/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Should You Ask Your Clients for Their Budget?</title>
		<link>http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/</link>
		<comments>http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/#comments</comments>
		<pubDate>Sun, 13 Jul 2008 02:54:16 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/</guid>
		<description><![CDATA[
Do you ask your client to provide a budget for a new project?
How often did a prospective client look at you suspiciously from under the eyelids, wondering what you were up to?
Perhaps, even some of your regulars said something to the effect that &#8220;Ermm, John, it&#8217;s somewhere around $2,000 to $4000.&#8221;
The question made them uncomfortable.
Asking [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/247/should-you-ask-your-clients-for-their-budget/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>It&#8217;s Almost Like a Third World Country!</title>
		<link>http://www.versacreations.net/advertising/249/its-almost-like-a-third-world-country/</link>
		<comments>http://www.versacreations.net/advertising/249/its-almost-like-a-third-world-country/#comments</comments>
		<pubDate>Sat, 07 Jun 2008 04:22:48 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/249/its-almost-like-a-third-world-country/</guid>
		<description><![CDATA[Rising fuel prices and global food shortages have caused rice prices to increase 61.1% when comparing June 2007 to June 2008. Besides rice, soya beans rocketed 57.4%, corn soared 51.2%, wheat escalated 45.3% and even milk surged by 33.5%. What do all these mean to the ordinary Joes and Janes?
Cutting back unnecessary expenses, pre-plan menus, [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/249/its-almost-like-a-third-world-country/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Reject/Accept? (Part 4 of 4)</title>
		<link>http://www.versacreations.net/advertising/237/how-does-ad-agency-charge-rush-fees-rejectaccept-part-4-of-4/</link>
		<comments>http://www.versacreations.net/advertising/237/how-does-ad-agency-charge-rush-fees-rejectaccept-part-4-of-4/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 09:46:00 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/237/how-does-ad-agency-charge-rush-fees-rejectaccept-part-4-of-4/</guid>
		<description><![CDATA[
This is the final part of the &#8220;Rush Fees&#8221; series &#8230; &#8230;
Part 1 highlighted that some agencies actually don&#8217;t charge rush fees as they believe that when they support a client in need, they will strengthen the relationship.
Part 2 suggested that agencies can offer creative payment terms if they do need to charge a rush [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/237/how-does-ad-agency-charge-rush-fees-rejectaccept-part-4-of-4/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Don&#8217;t Do, No Charge! (Part 3 of 4)</title>
		<link>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</link>
		<comments>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 00:01:55 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/</guid>
		<description><![CDATA[
In part 1,  supporting clients who have urgent jobs at the usual price  &#8211; especially when there is no financial loss &#8211; is suggested.
In part 2, offering creative payment terms were recommended.
Here, in part 3, let&#8217;s talk about when and if an ad agency should seriously consider dropping a rush job if it [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/234/how-does-ad-agency-charge-rush-fees-dont-do-part-34/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How Does Ad Agency Charge Rush Fees &#8211; Why Charge (Part 1 of 4)</title>
		<link>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</link>
		<comments>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 00:01:01 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/</guid>
		<description><![CDATA[
I believe that proper strategizing and planning will yield a better result compared to a hastily put together rush job. Racing against time, going without sleep, working non-stop under immense pressure, bashing with internal and external folks to get things done are stressful and nerve wrecking. I much prefer to plan ahead, get things organised [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/229/how-does-ad-agency-charge-rush-fees-part-14/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Ad Placement &#8211; What is it worth?</title>
		<link>http://www.versacreations.net/advertising/155/ad-placement-what-is-it-worth/</link>
		<comments>http://www.versacreations.net/advertising/155/ad-placement-what-is-it-worth/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 02:31:03 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/155/ad-placement-what-is-it-worth/</guid>
		<description><![CDATA[One of the problems faced by many agencies must surely be telling clients why they have to &#8220;pay more&#8221;. Premiums are never easy for clients to accept. Some examples of premiums are:

Urgent, overnight film production
Placement loading (right-hand page, back page&#8230;)
Color proofing



I am sure you can think of many more instances. But nowhere is it more [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/155/ad-placement-what-is-it-worth/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Think Your Ad Agency is Acting High and Mighty?</title>
		<link>http://www.versacreations.net/advertising/224/think-your-ad-agency-is-acting-high-and-mighty/</link>
		<comments>http://www.versacreations.net/advertising/224/think-your-ad-agency-is-acting-high-and-mighty/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 02:52:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/224/think-your-ad-agency-is-high-and-mighty/</guid>
		<description><![CDATA[
As a client, do you believe your creative agency is behaving all high and mighty?  They knock you down with every feedback you have given them. They simply don&#8217;t listen and they just won&#8217;t do things your way.
In an interview with exchange4media, Richard Pinder, Regional Managing Director, Leo Burnett Asia Pacific had this to [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/224/think-your-ad-agency-is-acting-high-and-mighty/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Short Term Affairs in Asian Advertising?</title>
		<link>http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/</link>
		<comments>http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 02:15:01 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/</guid>
		<description><![CDATA[Once upon a time, the advertising agencies and the client enjoyed a long term relationship. The marriage can easily last for decades. Sadly, the fairy tale ending of &#8220;live happily ever after&#8221; is no more.
Nike shocked the advertising industry in March 2007 when it said adieu to Wieden &#38; Kennedy, its founding creative partners of [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Will They Respect Us The Morning After?</title>
		<link>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</link>
		<comments>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comments</comments>
		<pubDate>Sat, 05 Jan 2008 03:56:09 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</guid>
		<description><![CDATA[
Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client?
Recently I was invited by &#8220;Marketing&#8221; magazine to contribute an article for it&#8217;s &#8220;Ad Insider&#8221; page.
I took a couple of days to [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Mirror, Mirror, On the Wall &#8230;</title>
		<link>http://www.versacreations.net/advertising/211/mirror-mirror-on-the-wall/</link>
		<comments>http://www.versacreations.net/advertising/211/mirror-mirror-on-the-wall/#comments</comments>
		<pubDate>Thu, 01 Nov 2007 14:50:49 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Sex in Advertising]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/211/mirror-mirror-on-the-wall/</guid>
		<description><![CDATA[
I just read a hilarious post by Calvin Warr. You see, our friend was screaming that all the liposuction and slimming ads were discriminating against the guys. The communications &#8211; from graphics to text &#8211; do not talk to big fellows with a &#8220;spare tire around my middle that is interfering with my tying of [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/211/mirror-mirror-on-the-wall/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>
