Category Archives: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

Coupon Deal Sites in Singapore

Posted on November 19, 2011 by Calvin

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading →

Posted in Marketing Rants, Marketing Strategies and Tips | Leave a comment

How is your relationship with your agency?

Posted on November 5, 2011 by Calvin

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while … Continue reading →

Posted in Marketing Agency Secrets, Marketing Rants, Small Business | Leave a comment

Video Marketing The Next Wave?

Posted on August 2, 2011 by Calvin

Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. … Continue reading →

Posted in Marketing Rants, Small Business | 3 Comments

So, you think you dig the culture?

Posted on June 21, 2011 by Calvin

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading →

Posted in Branding, Marketing Rants, Marketing Strategies and Tips | 2 Comments

Earn Less to Survive Advertising Slump?

Posted on March 28, 2011 by Vivienne Quek

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how … Continue reading →

Posted in Marketing Rants, Quotes | 1 Comment

New Products need People to Survive

Posted on December 6, 2010 by Vivienne Quek

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember … Continue reading →

Posted in Customer Service, Marketing Rants, Quotes | Tagged , , , , | 1 Comment

How Important is it to have Exact Keyword Match Domain Name

Posted on November 23, 2010 by Vivienne Quek

Just a few days, I was talking with a few people in a well known online forum. There was this guy who was quite prepared to throw in his towel in internet marketing. Basically, Bob has invested more than $60,000 … Continue reading →

Posted in Internet Marketing, Marketing Rants | 1 Comment

Advertising works the way the grass grow

Posted on November 11, 2010 by Vivienne Quek

We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn. ~ Andy Travis Sadly, many marketers – whether on the agency or client side – don’t … Continue reading →

Posted in Marketing Rants, Quotes | Tagged , | 2 Comments