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Category Archives: Marketing Rants
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy Perhaps I was unfortunate to … Continue reading
Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading
I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while … Continue reading
Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. … Continue reading
Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how … Continue reading
It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember … Continue reading
Just a few days, I was talking with a few people in a well known online forum. There was this guy who was quite prepared to throw in his towel in internet marketing. Basically, Bob has invested more than $60,000 … Continue reading