Category Archives: Marketing Rants

General ranting and musing about marketing stuff which might be of interest, but more to get stuff off our chests.

When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to … Continue reading

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Coupon Deal Sites in Singapore

Did you hear that Groupon might be in trouble? Did you also hear that a lot of coupon sites are still coming up? Isn’t that strange? For example, in Singapore, there are more and more coupon sites and deal sites … Continue reading

Posted in Marketing Rants, Marketing Strategies and Tips | 1 Comment

How is your relationship with your agency?

I just read a short but interesting post over at Marketing Agency Talk titled: “Does The Agency Model Still Work?“. This has gotten me thinking about how our business has evolved over the years. It is quite true that while … Continue reading

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Video Marketing The Next Wave?

Here is an interesting discussion that seems to be floating around some circles. Have you heard talk that “video marketing is the next wave” for advertising and promotions? If that is true, then there must be evidence. Newspapers will die. … Continue reading

Posted in Marketing Rants, Small Business | 3 Comments

So, you think you dig the culture?

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading

Posted in Branding, Marketing Rants, Marketing Strategies and Tips | 2 Comments

Earn Less to Survive Advertising Slump?

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how … Continue reading

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New Products need People to Survive

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember … Continue reading

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How Important is it to have Exact Keyword Match Domain Name

Just a few days, I was talking with a few people in a well known online forum. There was this guy who was quite prepared to throw in his towel in internet marketing. Basically, Bob has invested more than $60,000 … Continue reading

Posted in Internet Marketing, Marketing Rants | 1 Comment