A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Disneyland – The Happiest Place on Earth. What was Walt Disney thinking when he opened Disneyland with this promise? “To all who come to this happy place: welcome. Disneyland is your land. Here age relives fond memories of the past … [...]

I have always maintained that sex sells in advertising. Still, I raised my eyebrows and grinned with great amusement when I first saw this business slogan. Imagine, a clean-cut, family oriented furniture mega store is using “sex” to sell it’s tables and chairs. Just make a guess who has the cheek to shout it out [...]

A carefully crafted business slogan speaks volumes of its brand values and promises, successfully. The full version of this slogan is actually quite long: “There are some things money can’t buy. For everything else, there’s MasterCard.” Check out this commercial, which is one of MasterCard’s “Priceless” series: This is an example of a really effective [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. It is difficult to look at Duracell Batteries’ slogan without making a comparison with its closest competitor, Energizer Batteries. Duracell claims theirs are the best as no battery lasts as long. While Energizer emphasizes that theirs kept going, going and going. [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Before you see this clip with Darth Vadar in it, make a guess – who owns the line? You might not remember the company’s name but I’m pretty sure you have an inkling that it’s belongs to a battery company. Well, [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. So, who coined this familiar phrase which is used as the parting shot of Sony’s television commercial? Any idea of an interesting story behind it?

A carefully crafted business slogan speaks volumes of it’s brand value and promise, successfully. Before you click on the commercial, guess who used this famous 2-word slogan? The first time I saw Nokia’s ad with it’s new slogan, “Connecting People”, I sucked in my breath. Just 2 simple words but so much is being said [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully. Like to make a guess who said this? This business slogan summarizes the entire business model of eBay where sellers sell, buyers buy and a happy community is born. It basically tells you that eBay is the problem solver, a bridge [...]