Calvin Warr is a long time marketing professional and has worked in global organisations in consumer electronics, telecommunications and the IT industry. I have invited him to share some thoughts about why small businesses find it so hard to see results when they spend on advertising and marketing. Hope you enjoy this.
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It is always [...]
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When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself?
Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this suggestion.
The conversation probably goes like this:
John: Hi, I’m John Smith.
Harry: Hi, John, I’m Harry Jones. What [...]
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Saw Donald Trump ticked Aaron off at the 6th season of “The Apprentice”. When given an opportunity to shine, Aaron chose to keep his lips sealed in the boardroom. That proved to be a silent kiss of death as far as Mr Trump was concerned. He was fired eventually.
The business world is no nursery school [...]
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From young, I was told by parents, teachers and friends to think carefully so as to make the right decisions on all things. I’m sure you’ll have gotten somewhat the same advice.Nothing wrong with that, right? After all, our decisions are made based on what we believe to be logical, sensible and appropriate. Yet T. [...]
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There were times others approached me to work together on a project. Yet there were times I sought others’ help in the same manner.
The project is just too big and on our own, the weight is simply too much to bear. Taking it on our own is suicidal and it will certainly jeopardize the client [...]
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I was having dinner with my friend, Betty, and was chiding her for not contributing articles to a health blog where she is a writer.
“It’s not that I don’t want to write. The perfectionist in me wants to get everything nicely straightened out before I start writing”
This is “Ready, Aim, Fire.”
I handed her my laptop [...]
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A few days ago, I read a very interesting article by Greg Watson where he declared “Entrepreneurs are Born”. I wrote a post on that but that title kept echoing in my head. Well, I took a long hard look at myself and I had to conclude that I was born “normal”. No trace of [...]
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Through the course of work, I have met some very capable marketing executives climbing the corporate ladder very successfully. They make a good income, collect fat bonuses and receive their deserving promotions year after year. With their knowledge and experience, they could have started their advertising agencies, marketing consultancy or branding expertise companies [...]
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