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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Critique</title>
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	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
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		<title>Lousy Ad: Häagen-Dazs&#8217; French Riviera</title>
		<link>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/</link>
		<comments>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 11:10:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=622</guid>
		<description><![CDATA[This banner looks like most other Häagen-Dazs&#8217; banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or &#8230; <a href="http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Lousy Ad: The Photo Does Matters</title>
		<link>http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/</link>
		<comments>http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 13:50:32 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=601</guid>
		<description><![CDATA[I&#8217;m a fan of IKEA&#8217;s print advertisements. I also have many IKEA&#8217;s creations in my house and office. So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house. IKEA&#8217;s furniture is sleek and &#8230; <a href="http://www.versacreations.net/advertising/601/lousy-ad-the-photo-does-matters/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>12</slash:comments>
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		<title>Lousy Ad: Why You Shouldn&#8217;t Simply Convert Coloured Ad into Black-White Ad?</title>
		<link>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/</link>
		<comments>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 07:32:30 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=565</guid>
		<description><![CDATA[When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client &#8230; <a href="http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/565/why-you-shouldnt-simply-convert-coloured-ad-into-black-white-ad/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Sex Advertising in Singapore</title>
		<link>http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/</link>
		<comments>http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 13:18:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Sex in Advertising]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=524</guid>
		<description><![CDATA[It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) &#8211; Singapore. When the ad was first launched, the hapless Burger &#8230; <a href="http://www.versacreations.net/advertising/524/sex-advertising-in-singapore/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>8</slash:comments>
		</item>
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		<title>Power of a Brand Properly Used</title>
		<link>http://www.versacreations.net/advertising/196/power-of-a-brand-properly-used/</link>
		<comments>http://www.versacreations.net/advertising/196/power-of-a-brand-properly-used/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 07:48:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Critique]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/196/power-of-a-brand-properly-used/</guid>
		<description><![CDATA[Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that &#8220;brand&#8221; means Coca Cola or Apple. They somehow fail to &#8230; <a href="http://www.versacreations.net/advertising/196/power-of-a-brand-properly-used/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/196/power-of-a-brand-properly-used/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Alternative London Olympics 2012 Logo &amp; Past Olympics Logo</title>
		<link>http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/</link>
		<comments>http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/#comments</comments>
		<pubDate>Sun, 10 Jun 2007 06:37:21 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[olympics logo]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/</guid>
		<description><![CDATA[It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. &#8230; <a href="http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/115/alternative-london-olympics-2012-logo-past-olympics-logo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>London Olympics 2012 Logo worth £400,000?</title>
		<link>http://www.versacreations.net/advertising/113/london-olympics-2012-logo-worth-400000/</link>
		<comments>http://www.versacreations.net/advertising/113/london-olympics-2012-logo-worth-400000/#comments</comments>
		<pubDate>Thu, 07 Jun 2007 18:15:24 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Critique]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/113/london-olympics-2012-logo-worth-400000/</guid>
		<description><![CDATA[Not to me. Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 &#8230; <a href="http://www.versacreations.net/advertising/113/london-olympics-2012-logo-worth-400000/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/113/london-olympics-2012-logo-worth-400000/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Would You Believe in Low Fare Business Class?</title>
		<link>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</link>
		<comments>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/#comments</comments>
		<pubDate>Wed, 23 May 2007 16:19:56 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</guid>
		<description><![CDATA[I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said &#8230; <a href="http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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