Category Archives: Critique

Lousy Ad: Häagen-Dazs’ French Riviera

Posted on January 1, 2010 by Vivienne Quek

This banner looks like most other Häagen-Dazs’ banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or … Continue reading →

Posted in Copy, Critique, Lousy Ads | 5 Comments

Lousy Ad: The Photo Does Matters

Posted on September 20, 2009 by Vivienne Quek

I’m a fan of IKEA’s print advertisements. I also have many IKEA’s creations in my house and office. So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house. IKEA’s furniture is sleek and … Continue reading →

Posted in Critique, Lousy Ads | 12 Comments

Lousy Ad: Why You Shouldn’t Simply Convert Coloured Ad into Black-White Ad?

Posted on August 21, 2009 by Vivienne Quek

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above. I do not know if this is a case of a penny-wise, pound foolish client … Continue reading →

Posted in Critique, Lousy Ads, Marketing Strategies and Tips | 3 Comments

Sex Advertising in Singapore

Posted on August 3, 2009 by Vivienne Quek

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger … Continue reading →

Posted in Branding, Critique, Lousy Ads, Marketing Strategies and Tips, Sex in Advertising | 8 Comments

Power of a Brand Properly Used

Posted on September 20, 2007 by Vivienne Quek

Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that “brand” means Coca Cola or Apple. They somehow fail to … Continue reading →

Posted in Branding, Critique | Leave a comment

Would You Believe in Low Fare Business Class?

Posted on May 23, 2007 by Vivienne Quek

I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said … Continue reading →

Posted in Copy, Critique, Internet Marketing, Marketing Strategies and Tips, Sharing is Learning | Leave a comment