This banner looks like most other Häagen-Dazs’ banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or both.
The offensiveness of the banner lies in the copy at the bottom, ““Exclusive Preview for [...]

I’m a fan of IKEA’s print advertisements.
I also have many IKEA’s creations in my house and office.
So I was somewhat surprised to see this ad from the famous Swedish furniture and furnishing house.
IKEA’s furniture is sleek and streamlined, and more often than not, its print advertisements mirror the same look and feel.
Not this advertisement though.
I [...]

When you want to publish an advertisement with black background and white text, be extra careful. You might end up like the ad shown above.
I do not know if this is a case of a penny-wise, pound foolish client or an honest mistake by the designer who does not have enough understanding of press production.
There [...]

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore.
When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour of [...]

Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that “brand” means Coca Cola or Apple. They somehow fail to see themselves as being “branded”.
But all companies, big or small, are branded. Even in [...]

It has been 7 days since London Olympics logo was unveiled but the storm of disdain for the £400,000 (estimated USD797,289) logo has not subsided. There are many more new reports, stories, reviews, blogs about the overwhelming negative impressions worldwide. Even the famous BBC is featuring alternative logos submitted by their viewers.
Here are a few [...]

Not to me.
Just one day after the logo for London Olympics 2012 was unveiled, more than 9000 people signed on a petition to have it removed. There were more than 50,000 signatures collected when the petition closed on 6 June 2007.

This London Olympics 2012 logo was designed by Wolff Ollins. The design brief called [...]

I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]