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Category Archives: Copy
How To Write Headlines That Sell
Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words … Continue reading
Posted in Copy, How to ...?
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How to Select and Brief a Copywriter?
After I wrote Sales Copy That’s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how … Continue reading
Posted in Copy, How to ...?, Marketing Strategies and Tips
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Sales Copy That Is Too Good To Be True
When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to … Continue reading
Posted in Copy, Marketing Strategies and Tips
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Would You Believe in Low Fare Business Class?
I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said … Continue reading
Business Credit Card Made Easy
I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me … Continue reading
Posted in Copy, Internet Marketing, Sharing is Learning
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“Why Pay Retail When You Can Save Up To 70%”
What is the most powerful word in marketing and sales? FREE. So who is the first runner-up to FREE? There will be some debate over this but my choice would be SAVE. “Save 80% of your effort when you buy … Continue reading
Interview of an $87 Million Adwords Spender
Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) … Continue reading
Posted in Copy, Internet Marketing, Sharing is Learning
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7 Famous Slogans of 20th Century
All world renowned companies that create fantastic products will have advertising campaigns that “wow”. The truth is consumers who are bombarded by information from everywhere, cannot remember all the advertisements and their content. It took me a long time to … Continue reading