When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn’t [...]

I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]

I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work [...]

What is the most powerful word in marketing and sales?

FREE.
So who is the first runner-up to FREE?
There will be some debate over this but my choice would be
SAVE.
“Save 80% of your effort when you buy our …”, ” Save 25% if you take action today”, “Why pay more when you can save …”.
Price [...]

Do you know what compelled me to read through the entire 4-pages of the Interview of Dr Jon Cohen at one go? It is a strong combination of intriguing headline, engaging storytelling skills (or in our trade terminology, excellent copy-writing) and interesting story. Headline? Copy writing? Yes, in the marketing and advertising realm, we can [...]

All world renowned companies that create fantastic products will have advertising campaigns that “wow”. The truth is consumers who are bombarded by information from everywhere, cannot remember all the advertisements and their content. It took me a long time to associate the pink shades-wearing, drum-beating Bunny with Eveready Energizer battery. I always confused it with [...]

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this:
“A Diamond is Forever.”
Find out the answer by clicking here: