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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Copy</title>
	<atom:link href="http://www.versacreations.net/advertising/category/copy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
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		<title>Lousy Ad: Häagen-Dazs&#8217; French Riviera</title>
		<link>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/</link>
		<comments>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 11:10:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=622</guid>
		<description><![CDATA[

This banner looks like most other Häagen-Dazs&#8217; banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or both.
The offensiveness of the banner lies in the copy at the bottom, &#8220;“Exclusive Preview for [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>Differences between Headlines and Slogans</title>
		<link>http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/</link>
		<comments>http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 00:01:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

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		<description><![CDATA[A reader, Ed Klein, asked &#8220;How do you best go about copywriting a slogan?&#8221; in my earlier post, 7 Famous Slogans of 20th Century.
I offered the &#8220;standard&#8221; answers that we all look at
1. brand promise (what is my promise to you, the customer),
2. brand deliverable (what can my product do to solve your problem?) and
3. [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>My Thoughts as a Copywriter</title>
		<link>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 15:17:23 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Guest Writers]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/</guid>
		<description><![CDATA[Solomon Raju is a long-time reader of this blog. He has a deep passion  for words and recently he has decided to go full time into professional  copy-writing. In the past few months, he has gone through many ups and  downs and he is sharing his thoughts here with us as my [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Will They Respect Us The Morning After?</title>
		<link>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</link>
		<comments>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comments</comments>
		<pubDate>Sat, 05 Jan 2008 03:56:09 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</guid>
		<description><![CDATA[
Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client?
Recently I was invited by &#8220;Marketing&#8221; magazine to contribute an article for it&#8217;s &#8220;Ad Insider&#8221; page.
I took a couple of days to [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!&#8221;</title>
		<link>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/</link>
		<comments>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 02:31:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/</guid>
		<description><![CDATA[A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.
This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is &#8220;arguably, [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Features Vs Benefits &#8211; Do You Know The Difference?</title>
		<link>http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/</link>
		<comments>http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 09:35:18 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/</guid>
		<description><![CDATA[I have been talking quite a bit on copy recently, from the importance of having headlines that sell, avoiding copy that sounds too good to be true to how to brief a copywriter to get the best work accomplished. Today, I&#8217;m inviting Ms Laura Spencer, a professional copywriter, to share her views on the differences [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How To Write Headlines That Sell</title>
		<link>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</link>
		<comments>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 03:16:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</guid>
		<description><![CDATA[Most people read the newspapers for news and social information (or sometimes called &#8220;gossips&#8221;), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements.
Today, let&#8217;s talk about words, specifically the [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Select and Brief a Copywriter?</title>
		<link>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 08:41:54 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</guid>
		<description><![CDATA[After I wrote Sales Copy Thatï¿½s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Sales Copy That Is Too Good To Be True</title>
		<link>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/</link>
		<comments>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 12:53:20 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/</guid>
		<description><![CDATA[When you read a well crafted, long, sales letter on the web telling you how &#8220;I made $278,000 and so can you&#8221;; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn&#8217;t [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would You Believe in Low Fare Business Class?</title>
		<link>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</link>
		<comments>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/#comments</comments>
		<pubDate>Wed, 23 May 2007 16:19:56 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</guid>
		<description><![CDATA[I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said that offers are most the most important elements in a selling proposition. It can override [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business Credit Card Made Easy</title>
		<link>http://www.versacreations.net/advertising/98/business-credit-card-made-easy/</link>
		<comments>http://www.versacreations.net/advertising/98/business-credit-card-made-easy/#comments</comments>
		<pubDate>Mon, 21 May 2007 11:28:01 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/98/business-credit-card-made-easy/</guid>
		<description><![CDATA[I always find it a chore to keep receipts, fill out claim forms, submit to the Finance Department; then wait for reimbursement for the expenses I have incurred for business entertainment. I suggested to our Finance Department to get me a business credit card. That would save both parties the hassle of shoving paper work [...]]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/98/business-credit-card-made-easy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&#8220;Why Pay Retail When You Can Save Up To 70%&#8221;</title>
		<link>http://www.versacreations.net/advertising/93/why-pay-retail-when-you-can-save-up-to-70/</link>
		<comments>http://www.versacreations.net/advertising/93/why-pay-retail-when-you-can-save-up-to-70/#comments</comments>
		<pubDate>Wed, 16 May 2007 19:19:50 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Price Strategies]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/93/why-pay-retail-when-you-can-save-up-to-70/</guid>
		<description><![CDATA[What is the most powerful word in marketing and sales?

FREE.
So who is the first runner-up to FREE? 
There will be some debate over this but my choice would be 
SAVE.
&#8220;Save 80% of your effort when you buy our &#8230;&#8221;, &#8221; Save 25% if you take action today&#8221;, &#8220;Why pay more when you can save &#8230;&#8221;.
Price [...]]]></description>
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		<slash:comments>0</slash:comments>
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