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	<title>Versa Creations Marketing &#38; Advertising Blog &#187; Copy</title>
	<atom:link href="http://www.versacreations.net/advertising/category/copy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.versacreations.net</link>
	<description>Build Success through Smart Marketing!</description>
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		<title>Sales Copy That&#8217;s Too Good To Be True &#8211; as published by KB Affiliate in 2007</title>
		<link>http://www.versacreations.net/advertising/1144/sales-copy-thats-too-good-to-be-true-as-published-by-kb-affiliate-in-2007/</link>
		<comments>http://www.versacreations.net/advertising/1144/sales-copy-thats-too-good-to-be-true-as-published-by-kb-affiliate-in-2007/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 09:17:58 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=1144</guid>
		<description><![CDATA[You’re Good. But Are You Too Good to Be True? When you read a well crafted, long, sales letter on the web telling you how “I made $341,000 and so can you…”; how do you feel? This guy promises to &#8230; <a href="http://www.versacreations.net/advertising/1144/sales-copy-thats-too-good-to-be-true-as-published-by-kb-affiliate-in-2007/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/1144/sales-copy-thats-too-good-to-be-true-as-published-by-kb-affiliate-in-2007/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Marketers, We Sell Hope and Lots of Hopes</title>
		<link>http://www.versacreations.net/advertising/723/marketers-we-sell-hope-and-lots-of-hopes/</link>
		<comments>http://www.versacreations.net/advertising/723/marketers-we-sell-hope-and-lots-of-hopes/#comments</comments>
		<pubDate>Wed, 03 Aug 2011 15:21:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=723</guid>
		<description><![CDATA[In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn&#8217;t said it better &#8230; <a href="http://www.versacreations.net/advertising/723/marketers-we-sell-hope-and-lots-of-hopes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/723/marketers-we-sell-hope-and-lots-of-hopes/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Lousy Ad: Häagen-Dazs&#8217; French Riviera</title>
		<link>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/</link>
		<comments>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/#comments</comments>
		<pubDate>Fri, 01 Jan 2010 11:10:08 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Lousy Ads]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/?p=622</guid>
		<description><![CDATA[This banner looks like most other Häagen-Dazs&#8217; banners, simple, straight-forward and discreet.  Yet this banner has stirred up a tide of nationalism among India nationals in Delhi, India, demanding Haagen Dazs be fined or thrown out of the country, or &#8230; <a href="http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/622/lousy-ad-haagen-dazs-french-riviera/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Differences between Headlines and Slogans</title>
		<link>http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/</link>
		<comments>http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 00:01:13 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/</guid>
		<description><![CDATA[A reader, Ed Klein, asked &#8220;How do you best go about copywriting a slogan?&#8221; in my earlier post, 7 Famous Slogans of 20th Century. I offered the &#8220;standard&#8221; answers that we all look at 1. brand promise (what is my &#8230; <a href="http://www.versacreations.net/advertising/236/differences-between-headlines-and-slogans/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>My Thoughts as a Copywriter</title>
		<link>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/#comments</comments>
		<pubDate>Sun, 03 Feb 2008 15:17:23 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Guest Writers]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/</guid>
		<description><![CDATA[Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and &#8230; <a href="http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/226/my-thoughts-as-a-copywriter/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Will They Respect Us The Morning After?</title>
		<link>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</link>
		<comments>http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comments</comments>
		<pubDate>Sat, 05 Jan 2008 03:56:09 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Rants]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/</guid>
		<description><![CDATA[Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client? Recently I was invited by &#8220;Marketing&#8221; &#8230; <a href="http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Famous Headline 1: They laughed when I sat down at the piano, but when I started to play!&#8221;</title>
		<link>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/</link>
		<comments>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/#comments</comments>
		<pubDate>Fri, 16 Nov 2007 02:31:37 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/</guid>
		<description><![CDATA[A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details. This famous headline is voted by many copywriters as &#8230; <a href="http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/165/famous-headline-1-they-laughed-when-i-sat-down-at-the-piano-but-when-i-started-to-play/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Features Vs Benefits &#8211; Do You Know The Difference?</title>
		<link>http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/</link>
		<comments>http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/#comments</comments>
		<pubDate>Fri, 13 Jul 2007 09:35:18 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/</guid>
		<description><![CDATA[I have been talking quite a bit on copy recently, from the importance of having headlines that sell, avoiding copy that sounds too good to be true to how to brief a copywriter to get the best work accomplished. Today, &#8230; <a href="http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/135/features-vs-benefits-do-you-know-the-difference/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>How To Write Headlines That Sell</title>
		<link>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</link>
		<comments>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/#comments</comments>
		<pubDate>Tue, 10 Jul 2007 03:16:19 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/</guid>
		<description><![CDATA[Most people read the newspapers for news and social information (or sometimes called &#8220;gossips&#8221;), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words &#8230; <a href="http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/124/how-to-write-headlines-that-sell/feed/</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>How to Select and Brief a Copywriter?</title>
		<link>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</link>
		<comments>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 08:41:54 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[How to ...?]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/</guid>
		<description><![CDATA[After I wrote Sales Copy That&#8217;s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how &#8230; <a href="http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/118/how-to-select-and-brief-your-copywriter/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Sales Copy That Is Too Good To Be True</title>
		<link>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/</link>
		<comments>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/#comments</comments>
		<pubDate>Tue, 12 Jun 2007 12:53:20 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/</guid>
		<description><![CDATA[When you read a well crafted, long, sales letter on the web telling you how &#8220;I made $278,000 and so can you&#8221;; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to &#8230; <a href="http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.versacreations.net/advertising/116/sales-copy-thats-too-good-to-be-true/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would You Believe in Low Fare Business Class?</title>
		<link>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</link>
		<comments>http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/#comments</comments>
		<pubDate>Wed, 23 May 2007 16:19:56 +0000</pubDate>
		<dc:creator>Vivienne Quek</dc:creator>
				<category><![CDATA[Copy]]></category>
		<category><![CDATA[Critique]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing Strategies and Tips]]></category>
		<category><![CDATA[Sharing is Learning]]></category>

		<guid isPermaLink="false">http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/</guid>
		<description><![CDATA[I commented in my earlier blog post, Why Pay Retail When You Can Save Up To 70%, that compelling copy and irresistible offers can make buyers ignore the aesthetics of a website. Mal Emery, a renowned Australian marketing guru, said &#8230; <a href="http://www.versacreations.net/advertising/100/would-you-believe-in-low-fare-business-class/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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