A reader, Ed Klein, asked “How do you best go about copywriting a slogan?” in my earlier post, 7 Famous Slogans of 20th Century.
I offered the “standard” answers that we all look at
1. brand promise (what is my promise to you, the customer),
2. brand deliverable (what can my product do to solve your problem?) and
3. [...]
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Solomon Raju is a long-time reader of this blog. He has a deep passion for words and recently he has decided to go full time into professional copy-writing. In the past few months, he has gone through many ups and downs and he is sharing his thoughts here with us as my [...]
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Free Pitching to get new clients is a common practice within the advertising industry. However, does it make it right? Is it also a choice that spells success for the agency and the client?
Recently I was invited by “Marketing” magazine to contribute an article for it’s “Ad Insider” page.
I took a couple of days to [...]
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A headline is an ad within an ad. More than 80% of people would read the headline to decide if they should bother with the rest of the text and details.
This famous headline is voted by many copywriters as the best of the best. Adage, a marketing history reference resource said this headline is “arguably, [...]
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I have been talking quite a bit on copy recently, from the importance of having headlines that sell, avoiding copy that sounds too good to be true to how to brief a copywriter to get the best work accomplished. Today, I’m inviting Ms Laura Spencer, a professional copywriter, to share her views on the differences [...]
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Most people read the newspapers for news and social information (or sometimes called “gossips”), and not for advertisements. Yet, advertisers are spending good money to be seen. To overcome this challenge, creative folks use a mix of traffic stopping words and images to get you to read these advertisements.
Today, let’s talk about words, specifically the [...]
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After I wrote Sales Copy That�s Too Good To be True for Affiliate KB, I started to wonder whether professional copywriters (freelance or otherwise) are properly briefed for their assignments. I have a feeling that very few clients know how to write a proper copy brief. I have a Copy Brief with 24 questions! Come [...]
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When you read a well crafted, long, sales letter on the web telling you how “I made $278,000 and so can you�”; what goes through your head? There is a promise to reveal secrets, promises of a step-by-step process to bring you there, and he even assures you that your dreams can come true. Isn’t [...]
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