Category Archives: Branding

Do You Have a Personal Brand?

Posted on June 28, 2007 by Vivienne Quek

Whatever you do about your personal branding, just don’t be a “Paris Hilton”. She might be in the news all the time but none of them are in a very favorable light. Most of us savor snickering at gossips now … Continue reading →

Packaging Yourself to Better Mindshare

Posted on June 25, 2007 by Vivienne Quek

When I first visited Japan, I was in awe at the respect and the lavishness with which they treated their goods, even when I ordered just 3 tiny sweets filled with red bean paste. They were first placed in a … Continue reading →