Category Archives: Branding

So, you think you dig the culture?

Posted on June 21, 2011 by Calvin

Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading →

Posted in Branding, Marketing Rants, Marketing Strategies and Tips | 2 Comments

Personal Branding – Publish a Book

Posted on December 14, 2010 by Calvin

One of the best ways to improve your personal brand is to become a published author. Of course, for many people, this is easier said than done. But the truth of the matter is, getting yourself published is not that … Continue reading →

Posted in Branding | 4 Comments

Can it be “Your Singapore”?

Posted on May 13, 2010 by Vivienne Quek

My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism … Continue reading →

Posted in Branding, Marketing Strategies and Tips | Tagged , , | 4 Comments

Sex Advertising in Singapore

Posted on August 3, 2009 by Vivienne Quek

It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger … Continue reading →

Posted in Branding, Critique, Lousy Ads, Marketing Strategies and Tips, Sex in Advertising | 8 Comments

Coca Cola Under-Leverage it’s Great Brand Image

Posted on October 24, 2008 by Vivienne Quek

That’s the opinion of Al Ries. If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”. Al Ries was in … Continue reading →

Posted in Branding | 3 Comments

How to Sell Yourself Effectively The First Time?

Posted on July 3, 2008 by Vivienne Quek

When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this … Continue reading →

Posted in Branding, Entrepreneurship, Marketing Strategies and Tips | 19 Comments

Power of a Brand Properly Used

Posted on September 20, 2007 by Vivienne Quek

Many people do not realise that the power of a brand extends beyond the obvious. I have worked with many small and medium enterprises who believe, wrongly, of course; that “brand” means Coca Cola or Apple. They somehow fail to … Continue reading →

Posted in Branding, Critique | Leave a comment

How Strong is Your Brand? Take a Brand Test.

Posted on August 12, 2007 by Vivienne Quek

I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or … Continue reading →

Posted in Branding, Marketing Strategies and Tips | 4 Comments