Coca Cola Under-Leverage it’s Great Brand Image
Friday, October 24th, 2008That’s the opinion of Al Ries.
If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”.
Al Ries was in Singapore recently to attend the Global Brand Forum and he answered an interesting question from Marketing magazine:
In [...]
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