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Category Archives: Branding
Here is an interesting thought – marketing is local. In fact, it might be that marketing can only be local. Now, before you hit the roof and point at the gazillion “global marketing” campaigns, hear me out. Essentially, marketing is … Continue reading
One of the best ways to improve your personal brand is to become a published author. Of course, for many people, this is easier said than done. But the truth of the matter is, getting yourself published is not that … Continue reading
My Kiwi friend who is flying down to Singapore after a long absence of 9 years wrote me a really short email, “What’s this with “Your Singapore”? It can NEVER be mine! How could it be? “. The Singapore Tourism … Continue reading
It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore. When the ad was first launched, the hapless Burger … Continue reading
That’s the opinion of Al Ries. If you don’t know the man, he is the one who along with Jack Trout coined the term “positioning” and authored the famous book, “Positioning: The Battle for Your Mind”. Al Ries was in … Continue reading
When you introduce yourself for the first time to someone you just met in a networking session, how will you sell yourself? Think, and go through your self-introduction speech in your head before reading on. There’s a reason for this … Continue reading
I was having tea with a friend who intended to start a business within the next few months. The conversation led to a long discussion of whether one should build the entire company and product around a pre-set branding or … Continue reading