Author Archives: Vivienne Quek

Completing 2016, Creating 2017

How did you like your past 364 days? How do you intend to create your next 365 days in 2017? In a few more days will be a brand new year waiting for you and I. Here’s some questions from … Continue reading

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When Advertising is only a Marginal Factor in their Marketing Mix …

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.  ~ David Ogilvy Perhaps I was unfortunate to … Continue reading

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Burger King Retiring it’s King Mascot

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a … Continue reading

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Sales Copy That’s Too Good To Be True – as published by KB Affiliate in 2007

You’re Good. But Are You Too Good to Be True? When you read a well crafted, long, sales letter on the web telling you how “I made $341,000 and so can you…”; how do you feel? This guy promises to … Continue reading

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Snail Mail Promotion is Not Dead Yet

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks … Continue reading

Posted in Marketing Strategies and Tips, Promotion | Tagged , , | 10 Comments

Marketers, We Sell Hope and Lots of Hopes

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better … Continue reading

Posted in Copy, Marketing Strategies and Tips | 1 Comment

Yet Another Web Hosting Review Site!

Well, I had nothing to do over the weekend and decided to see if I could find a better bargain for my webhosting needs. So, I found this webhosting review site and decided to take a look. Frankly, the “guy” … Continue reading

Posted in Corporate Blogging, Small Business | 3 Comments

Earn Less to Survive Advertising Slump?

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how … Continue reading

Posted in Marketing Rants, Quotes | Tagged | 1 Comment