Author Archives: Vivienne Quek

Burger King Retiring it’s King Mascot

Posted on September 21, 2011 by Vivienne Quek

The Burger King’s King Mascot is supposed to lure young men into the stores to eat more burgers. I am not a man. Still, I wonder if the men really resonate with the King? Seriously, guys, will you respect a … Continue reading →

Posted in Marketing Strategies and Tips | 16 Comments

Sales Copy That’s Too Good To Be True – as published by KB Affiliate in 2007

Posted on August 29, 2011 by Vivienne Quek

You’re Good. But Are You Too Good to Be True? When you read a well crafted, long, sales letter on the web telling you how “I made $341,000 and so can you…”; how do you feel? This guy promises to … Continue reading →

Posted in Copy | 4 Comments

Snail Mail Promotion is Not Dead Yet

Posted on August 5, 2011 by Vivienne Quek

Do you read all your emails? Not all, I expect. A typical answer from those who receive tens or hundreds of emails from all kinds of people everyday will be: “I just read those emails from friends, colleagues and networks … Continue reading →

Posted in Marketing Strategies and Tips, Promotion | Tagged , , | 10 Comments

Marketers, We Sell Hope and Lots of Hopes

Posted on August 3, 2011 by Vivienne Quek

In the factory we make cosmetics; in the drugstore we sell hope. ~ Charles Revson Yet many marketers failed to understand that it is hope that we are selling, not the features of the products. I couldn’t said it better … Continue reading →

Posted in Copy, Marketing Strategies and Tips | 1 Comment

Yet Another Web Hosting Review Site!

Posted on March 28, 2011 by Vivienne Quek

Well, I had nothing to do over the weekend and decided to see if I could find a better bargain for my webhosting needs. So, I found this webhosting review site and decided to take a look. Frankly, the “guy” … Continue reading →

Posted in Corporate Blogging, Small Business | 3 Comments

Earn Less to Survive Advertising Slump?

Posted on March 28, 2011 by Vivienne Quek

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes. ~ David Ogilvy That’s certainly understandable. However, how … Continue reading →

Posted in Marketing Rants, Quotes | 1 Comment

New Products need People to Survive

Posted on December 6, 2010 by Vivienne Quek

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson Not surprising, with consumerism being the norm these days. I used to have a green fan sitting on my desk. I remember … Continue reading →

Posted in Customer Service, Marketing Rants, Quotes | Tagged , , , , | 1 Comment

How Important is it to have Exact Keyword Match Domain Name

Posted on November 23, 2010 by Vivienne Quek

Just a few days, I was talking with a few people in a well known online forum. There was this guy who was quite prepared to throw in his towel in internet marketing. Basically, Bob has invested more than $60,000 … Continue reading →

Posted in Internet Marketing, Marketing Rants | 1 Comment