Comments on: Business Slogan 29: A Great Way to Fly http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/ Build Success through Smart Marketing! Fri, 29 Aug 2008 07:10:20 +0000 http://wordpress.org/?v=2.6 By: Vivienne Quek http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-345 Vivienne Quek Fri, 10 Aug 2007 08:26:03 +0000 http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-345 Hi DT I read the case study that Batey did when they got this account in 1972. They listed down the areas of importance the other airlines placed. "Service" was listed as #8. Ian Batey seized the opportunity and created the Singapore Girl. It may be the most expensive airlines to fly but it remains a favorite for most business travelers. = There is a SIA print ad in The Straits Times this week. I did a quick check to confirm that the slogan used is simply "A Great Way to Fly". Thanks for sharing, DT Hi DT
I read the case study that Batey did when they got this account in 1972. They listed down the areas of importance the other airlines placed. “Service” was listed as #8. Ian Batey seized the opportunity and created the Singapore Girl. It may be the most expensive airlines to fly but it remains a favorite for most business travelers.
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There is a SIA print ad in The Straits Times this week. I did a quick check to confirm that the slogan used is simply “A Great Way to Fly”.

Thanks for sharing, DT

]]> By: DT http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-344 DT Fri, 10 Aug 2007 07:46:31 +0000 http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-344 Don't forget its part of a bigger story. I think the full slogan is "Singapore Girl you are a great way to fly". The iconic Singapore Girl Air Stewardess is a walking brand with hair, clothes and poise sealing the and creating the rest of the story. Till this day, it's one of the most expensive airlines out there to fly. Don’t forget its part of a bigger story. I think the full slogan is “Singapore Girl you are a great way to fly”.

The iconic Singapore Girl Air Stewardess is a walking brand with hair, clothes and poise sealing the and creating the rest of the story.

Till this day, it’s one of the most expensive airlines out there to fly.

]]> By: Solomon Raj http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-343 Solomon Raj Thu, 09 Aug 2007 06:06:59 +0000 http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-343 Hi, It's great to read these great slogans. It's marvellous to know how beautifully all the slogans are crafted. I like to know more about great headlines and ads. Thank you for the great posts! Solomon Hi,
It’s great to read these great slogans. It’s marvellous to know how beautifully all the slogans are crafted. I like to know more about great headlines and ads.

Thank you for the great posts!
Solomon

]]> By: Andrew Shim http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-340 Andrew Shim Tue, 07 Aug 2007 02:41:54 +0000 http://www.versacreations.net/advertising/69/business-slogan-29-a-great-way-to-fly/#comment-340 ahhh... a fellow connoisseur of fine slogans. Reading your post on "A great way to fly" made me think of a tagline for saucepans : "A great way to fry..." or how about if it was for a Japanese airline with the cabin crew holding saucepans and going "Japan air-rines... A great way to fry".. ahhh… a fellow connoisseur of fine slogans.
Reading your post on “A great way to fly” made me think of a tagline for saucepans : “A great way to fry…” or how about if it was for a Japanese airline with the cabin crew holding saucepans and going “Japan air-rines… A great way to fry”..

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