Business Slogan 30: First to Bata, Than to School
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess who said this:
“First to Bata, Than to School”
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Answer: Bata Shoes, Singapore
All mums would drag their kids to this well known shoe shop for a pair of white school shoes before school term starts. Though Bata Shoes has successfully launched fashion lines and no longer uses this as its advertising slogan, the baby boomers who has turned into parents and grandparents still shoo-ed the young ones there! Can you imagine the staying power of a simple business slogan?
Check out more such slogans filed under Famous Business Slogans category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
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July 27th, 2007 at 1:30 am
That’s interesting! I don’t think we have Bata shoes in the states. (Of course, I’m not really up on shoe fashions, either.)