A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess who said this:
“First to Bata, Than to School”
Find out more by clicking here.
Answer: Bata Shoes, Singapore
All mums would drag their kids to this well known shoe shop for a pair of white school shoes before school term starts. Though Bata Shoes has successfully launched fashion lines and no longer uses this as its advertising slogan, the baby boomers who has turned into parents and grandparents still shoo-ed the young ones there! Can you imagine the staying power of a simple business slogan?
Check out more such slogans filed under Famous Business Slogans category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
Read Related Post
7 Famous Slogans of 20th Century
Technorati Tags: slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind Bata slogan, first to Bata than to school
Popularity: 9% [?]
That’s interesting! I don’t think we have Bata shoes in the states. (Of course, I’m not really up on shoe fashions, either.)
I have a pair of Bata shoes. They’re really comfortable :)
Mel
Dog Grooming Toronto
I use to remember being dragged onto Bata more often than not. It has been a family tradition that has been passed onto generation from generation. I am very much amused of how great they have become.
Now as we are older, most of us have started to drag our younger ones too. :)