A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess when was this famous slogan developed:
“Let your fingers do the walking”
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Answer: Yellow Pages (developed by Geers Gross in 1962)
A 2004 survey by Opinion Research Corporation still finds that 55% of people still use the Yellow Pages – both online and off – to seek out local merchants, compared to 12% who use Internet search. A classic slogan that’s still valid today.
Relax at home to search through the Yellow Page for what you want at your convenience. Don’t you prefer that to walking around under the scotching sun?
Check out more such slogans filed under Famous Business Slogans . Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
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[tags]slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind Yellow Pages slogan, let the fingers do the walking, Yellow Pages[/tags]