A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this:

“Think Small”

Find out the answer by clicking here:

Answer: Volkswagen (developed by Doyle Dane Bernbach in 1962)

Other car companies sell big cars. Volkswagen needed to sell small cars. Appealing to the uniqueness in each person, it brings out the rebel in you. Don’t you like to squeeze into a small parking lot? Don’t you like to zig zag around the big cars and beat the traffic jam? Basically, turning an disadvantage into a merit.

Can you turn a disaster into an opportunity?

Read Related Post: 7 Famous Slogans of 20th Century

Check out more slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

Technorati Tags: slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind slogan, think small, Volkswagen

Popularity: 4% [?]

Stumble it!

This entry was posted on Sunday, June 17th, 2007 at 10:13 am and is filed under Famous Business Slogans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.