Comments on: Lousy Ad: The Photo Does Matters

By: My Business Listings

My Business Listings — Mon, 15 Feb 2010 18:44:45 +0000

That is some killer information. Thanks for sharing. very informative. Regards, Business Listings|Qaumi Akhbar

By: Vivienne Quek

Vivienne Quek — Wed, 30 Dec 2009 19:50:46 +0000

Ya, sorta out of character for Ikea.

By: Carico

Carico — Wed, 30 Dec 2009 19:04:32 +0000

I too love Ikea but the ad does look unlike something from Ikea. I wonder if they got a new marketing department or if they are trying something new.

By: Presentations Expert

Presentations Expert — Sat, 12 Dec 2009 08:36:18 +0000

I Agree, Very untidy.

By: Yan

Yan — Sat, 07 Nov 2009 02:55:18 +0000

Luckily WORK took over now.

the old ads like what u have posted are probably done by http://www.three60.com.sg or some ad agency.

and I have seen old IKEA print ads in Singapore CCA old award books by creative directors of those ad agencies as well. it’s quite baffling and difficult to find out who the culprit is.

SINGAPORE – Ikea has handed its creative business in Singapore to independent hot shop Work Advertising. The account was handed over to the agency without a pitch.

The furniture retailer’s creative account was previously being handled by another local agency, 360, while its media is currently being handled in-house.

from http://www.media.asia/searcharticle/2008_08/Ikea-hands-creative-account-to-Work/32381

By: KeikO99

KeikO99 — Sun, 18 Oct 2009 04:03:45 +0000

Hi! I’m from the Philippines. Thank you very much for the interesting post!It’s very helpful and very informative.

By: Solomon

Solomon — Thu, 24 Sep 2009 13:37:15 +0000

The headline isn’t so good. And equally the layout and art direction too.
Certainly not the stuff (ad) expected of a such a wonderful brand you talk so great about.

By: mattlee

mattlee — Wed, 23 Sep 2009 01:47:07 +0000

Eww. Horrible. Especially the 15 and the 7 in the corner over the purple – that’s unforgivable.

By: Vivienne Quek

Vivienne Quek — Tue, 22 Sep 2009 04:36:36 +0000

Er, Walter, their catalogue looks much nicer. :P

By: Walter

Walter — Mon, 21 Sep 2009 01:29:19 +0000

I have to totally agree with you on this one, which is a disappointment considering how Ikea has always set the benchmark for great and impactful ads. There is too much visual clutter and too many details that distract one’s eye. The use of the words “creativity and coordination” is also rather weakly executed – coordination in particular sounds very lame and administrative.

One possible solution is perhaps to just focus on one bedroom set instead of three. This looks more like a page straight out of their catalogue!