Business Slogan 19: The Milk Chocolate Melts in Your Mouth, Not In Your Hand
A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.
Guess who said this, and who wrote this:
“The milk chocolate that melts in your mouth, not in your hand. “
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Answer: M&M Chocolate (developed by Ted Bates in 1954)
You would like your kids to eat this chocolate, save lots of trouble cleaning up messy faces and dirty fingers. Won’t you make M&M one of the top choice of chocolates in your shopping list?
Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
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(Image Source: M&M’s)
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January 8th, 2008 at 12:16 pm
what if its in a hot country than it really melts on your hand
January 9th, 2008 at 2:02 am
Hi Sheen,
If so, M&M might really have to rethink a new slogan. A slogan is essentially a company’s promise to its customer. Can you imagine what would happen if that promise fails to deliver?
April 30th, 2008 at 3:53 pm
I actually put these out in the sun on a 100 degree day to see if they would melt…it took about 3 hours, but they finally did. I think their slogan is a good one.
May 1st, 2008 at 6:46 am
Hi Rachael
Now that I know, I would always put them in my mouth to melt. :)