A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess when was this slogan developed:

“Because I’m worth it.”

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Answer: L’Oreal (developed by McCann-Erickson in 1967)

You are such a special person that you deserve to be treated with the very best. Don’t you feel good when people hold you in such high regard Boosting the self esteem in women made them feel good, and successfully compelled them to think favourably of the brand. People buys with emotion and justifies with rational.

Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

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