Business Slogan 16: Finger Lickin’ Good!

A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

KFC ad, 1967

Guess when was this slogan developed:

“Finger lickin’ good.”

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Answer: Kentucky Fried Chicken a.k.a KFC (developed by Ogilvy & Mather in 1952)

You don’t mind having your fingers well-oiled, in fact, you love every moment of it. Don’t you like the feeling of tearing the chicken apart, to chomp on crispy skins, and savour every little bit of the 11 secret herbs and spices that Colonel Sanders put in there? One of the classic, and certainly amongst the most powerful business slogan around.

Check out more such slogans filed under Famous Business Slogans” category. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

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3 Responses to Business Slogan 16: Finger Lickin’ Good!

  1. Asgeir Hoem says:

    Wow. Great series!

    I’ve never paid much attention to written creativity. This is interesting indeed. I wonder if the same creative techniques and processes apply when working on slogans.

  2. sheen says:

    y is it spell ‘lickin’ and not ‘licking’

  3. Hi Sheen
    “Lickin’ ” is a slang to denote the Southern ascent. It’s a more conversational approach.

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