Comments on: Sex Advertising in Singapore

By: Jeremy

Jeremy — Sat, 05 Sep 2009 01:19:55 +0000

I love your final paragraph on this because it hadn’t crossed my mind until I read that, that this isn’t the best ad to appeal to men when you actually think about it. I imagine they wouldn’t use a similar ad if they were selling corn dogs lol.

By: walter

walter — Sat, 08 Aug 2009 13:49:10 +0000

Oh, by the way, I did blog about some of the advertisements and approaches adopted by Burger King here: http://coolinsights.blogspot.com/2009/06/viral-and-buzz-marketing-burger-king.html

Do check it out if you have time. :)

By: walter

walter — Sat, 08 Aug 2009 13:47:57 +0000

Hey Vivienne, long time no see. Glad that you are still actively blogging!

I am actually glad that Crispin Porter & Bogusky wasn’t implicated in the above advertisement, as they seemed to be capable of better and more creative campaigns like the Subservient Chicken in the US. As to the use of sex in advertising, I am pretty ambivalent to it so long as it doesn’t offend the sensitivities of the various stakeholder groups in Singapore. While I agree that the above example may be stretching it too far, I also hope that it doesn’t mean that Singapore can never push the envelope when it comes to pursuing more daring forms of advertising.

By: Vivienne Quek

Vivienne Quek — Wed, 05 Aug 2009 09:33:03 +0000

Hi bokjae

To make sexy ad an art is a steamy challenge that many creative folks have yet to sweat it out.

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Hi Solomon
I’m just disappointed that a family restaurant put up an ad that’s unsuitable for kids. Yes, a burger can be attributed to many other good things … and not sex.

By: Solomon

Solomon — Tue, 04 Aug 2009 04:21:54 +0000

This is really absurd. The burger can be attributed to many good things which all of us like in the daily life – a treat, a peck on the cheek… etc etc.
But this is certainly narrowing its prospective audience to a minority who are interested or provoked by this dubious visual message.
I wonder you resort to sexual direct or alluding ideas or imagery when you’re at a serious mindblock or a creative dud.
I feel there is no creative thought involved in this ad.
There is a serius lack of social responsibility in this ad, which is very important. Advertising should adhere to a agreed moral code as it is for public consumption where so many sensitive, critical sentiments are involved.
Did he or her think of the child who sees this ad?
We need to answer some moral questions before we actually go public with these ads.
Thanks for raising a voice against it!

By: bokjae

bokjae — Tue, 04 Aug 2009 03:09:41 +0000

I have always appreciate and enjoy good sexy ads but I do agree some are just plain crude! Guess not many people know how to refine this art! As for this one I think most people will find offensive! Cheers!

By: Vivienne Quek

Vivienne Quek — Mon, 03 Aug 2009 17:48:00 +0000

Yes. Very true. Still distasteful ads ruffle feathers.

By: Samantha

Samantha — Mon, 03 Aug 2009 16:22:48 +0000

These days there’s not too much that sex isn’t used to sell.