It would not be a surprise to find this ad in some progressive European country. Or in the USA. Or any where else, in fact, except in (surprise! surprise!) – Singapore.
When the ad was first launched, the hapless Burger King agency in the USA, Crispin Porter & Bogusky was credited with the dubious honour of being the creator of the ad. Fortunately, this has been cleared up by Burger King, that it was an ad created in Singapore by a Singapore ad agency.
Some time back, I wrote a post about “Sex in Advertising?” which discussed the fact that sexy ads may not be the best way to bring your message across.
This latest ruckus in staid Singapore, might just prove that point. Many bloggers have labelled this a shameless, blatant attempt to play the sex card in advertising. I mean, the very visual and unambiguous allusion to oral sex is quite plain to see.
Seen on the walls of the fast food family restaurants, at the bus stops and in newspapers, the ad urged people to “fill your desire for something long, juicy and flame grilled with the new BK Super Seven Incher”.
Some have even ventured to say that this imagery might appeal to some of the population for which fellatio is a huge turn on, but they forget one thing… is the ad appealing to the giver or the receiver?
The Advertising Standards Authority of Singapore was not amused as it has received 5 complaints from the public.
I wonder how many guys will rush out to eat that particular super 7 incher sandwich now that eating it is associated with giving a, ahem, well, you know what I mean…