Comments on: The Value of Back End Products

By: Vivienne Quek

Vivienne Quek — Mon, 03 Aug 2009 17:51:32 +0000

All sellers like to make their best offers to a captivated audience. So back-end sales are always irresistibly attractive in terms of price, terms and product/service bundle.

By: Frugalocal

Frugalocal — Tue, 28 Jul 2009 23:19:45 +0000

You’re right on about the value and ease of back-end sales. They are so nice because you don’t have to jump through all the hoops to build trust like you need to for the first sale.

By: magazine

magazine — Wed, 15 Jul 2009 16:04:38 +0000

i have to be really creative to pull customers from another pond to your pool. The customers today are smart to compare features, benefits and price before they make a purchase. It is not surprising that many seminar promoters give out free tickets to fill the room.

By: Vivienne Quek

Vivienne Quek — Sat, 04 Jul 2009 15:25:06 +0000

Hi Solomon
You are most welcome. I learned a lot from promoting and organising seminars too. It is quite a different ball game in some ways compared from doing events and road shows.

By: Solomon

Solomon — Fri, 03 Jul 2009 15:43:02 +0000

Hi Vivienne,
Great information here! I now know what is a backend product.
I really understood how marketing works with the Cannon, Epson etc analogy.
Thank you for the informative post!
Solomon