A carefully crafted business slogan speaks volumes of it’s brand values and promises, successfully.

Guess who said this:

“A Diamond is Forever.”

Find out the answer by clicking here:

Answer: De Beers Consolidated
(Written by Frances Gerety of N W Ayer in 1948)

Diamonds were around since million years ago. Don’t you appreciate the significance of “forever” to seal your endless love with something as timeless as a diamond?

(Image sourced from The Advertising Archives)

Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishment and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.

Read Related Post

7 Famous Slogans of 20th Century

Technorati Tags: slogan, business slogan, company slogan, corporate slogan, famous slogan, popular slogan, advertising slogan, brand value, branding, brand, meaning behind De Beers slogan, A diamond is forever, De Beers Consolidated, NW Ayer

Popularity: 8% [?]

Stumble it!

This entry was posted on Saturday, April 21st, 2007 at 6:35 am and is filed under Copy, Famous Business Slogans. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.