Comments on: Business Slogan 2: Put a Tiger in your Tank http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/ Build Success through Smart Marketing! Sun, 01 Jan 2012 06:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vivienne Quek http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1799 Vivienne Quek Wed, 10 Nov 2010 14:18:43 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1799 The Esso Tiger is probably amongst the world's most famous tigers. In 1936, Esso used a tiger in a newspaper advertisement for its Ethyl Motor Oil. It was short-live because petrol advertising halted due to WWII. The tiger was only resurrected in 1953 by Exxon (now known as Exxon Mobil). Exxon was the American parent company of Esso. The success of these advertisements persuaded several European affiliates to follow. In 1959, a Chicago ad agency was tasked by Exxon to create an advertisement to boost petrol sale. Copywriter, Emery Smith came up with the now famous line "Put a tiger in your tank". The Esso Tiger is probably amongst the world’s most famous tigers. In 1936, Esso used a tiger in a newspaper advertisement for its Ethyl Motor Oil. It was short-live because petrol advertising halted due to WWII. The tiger was only resurrected in 1953 by Exxon (now known as Exxon Mobil). Exxon was the American parent company of Esso. The success of these advertisements persuaded several European affiliates to follow. In 1959, a Chicago ad agency was tasked by Exxon to create an advertisement to boost petrol sale. Copywriter, Emery Smith came up with the now famous line “Put a tiger in your tank”.

]]> By: chicago seo http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1794 chicago seo Tue, 09 Nov 2010 22:21:41 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1794 Pretty creative indeed and it does signify a lot. Just a question, why not a Lion? I thought the lion was the king of the jungle - not the tiger. Pretty creative indeed and it does signify a lot. Just a question, why not a Lion? I thought the lion was the king of the jungle – not the tiger.

]]> By: Sports News http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1772 Sports News Mon, 23 Aug 2010 07:15:32 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1772 Put a tiger in your tank and travel with speed as of that of tiger. Put a tiger in your tank and travel with speed as of that of tiger.

]]> By: lauren http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1683 lauren Wed, 20 Jan 2010 07:54:08 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1683 The slogan was taken from the title of a 1960's song by Muddy Waters. The slogan was taken from the title of a 1960′s song by Muddy Waters.

]]> By: Tiagra – or how to match it with a randy golfer and put a Tiger in your tank « Alf Grumble http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1665 Tiagra – or how to match it with a randy golfer and put a Tiger in your tank « Alf Grumble Wed, 16 Dec 2009 20:39:40 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1665 [...] The reasoning behind the slogan: The tiger is seen as the king of the forest. It epitomizes regality, supremcy strength, and energy. Don’t you like having the king enpowering you as you speed down the highway fast and free? [...] [...] The reasoning behind the slogan: The tiger is seen as the king of the forest. It epitomizes regality, supremcy strength, and energy. Don’t you like having the king enpowering you as you speed down the highway fast and free? [...]

]]> By: Trust No One http://www.versacreations.net/advertising/41/put-a-tiger-in-your-tank/comment-page-1/#comment-1661 Trust No One Sat, 05 Dec 2009 13:25:57 +0000 http://www.versacreations.net/advertising/41/whose-business-slogan-is-this-2/#comment-1661 Esso Gas Line: Slogan (1964): "Put a Tiger in your Tank" Who knew this slogan would come back 35 years later and apply to currents events? 'Tiger Woods' (2009) Esso Gas Line: Slogan (1964): “Put a Tiger in your Tank”

Who knew this slogan would come back 35 years later
and apply to currents events? ‘Tiger Woods’ (2009)

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