http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/ Build Success through Smart Marketing! Sun, 01 Jan 2012 06:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/comment-page-1/#comment-3 Tien Thu, 08 Feb 2007 16:47:19 +0000 http://versacreations.net/?p=4#comment-3 Come from product design background, I strongly agree with you. The "Agency/design brief" is equivalent to a "roadmap" for the job. A small change on the map could lead to a totally different destination. Come from product design background, I strongly agree with you. The “Agency/design brief” is equivalent to a “roadmap” for the job. A small change on the map could lead to a totally different destination.

]]> http://www.versacreations.net/advertising/4/my-ad-agency-is-so-lousy/comment-page-1/#comment-2 M Wed, 07 Feb 2007 05:09:44 +0000 http://versacreations.net/?p=4#comment-2 Quite an interesting read, though I would think that this is likely due to human nature being naturally lazy then other reasons. Quite an interesting read, though I would think that this is likely due to human nature being naturally lazy then other reasons.

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