Comments on: Coca Cola Under-Leverage it’s Great Brand Image

By: Solomon

Solomon — Sat, 25 Oct 2008 06:34:26 +0000

In my opinion, we need to change the proposition based on the times and trends. That’s after all to be quite trendy and fresh.
But doing so one needs to recapture the original charm and not undo it. That’s what happened with coke, “the real thing” was superb; it’s challenge to match that magic. Good post!

By: Vivienne Quek

Vivienne Quek — Sat, 25 Oct 2008 03:04:19 +0000

Hi Ron
“Why change if it ain’t broken?” came to mind,eh? And yes, I agreed that “Look Mom, No Cavities” is a memorable one.

By: Ron Meledandri - Sentra Business Solutions

Ron Meledandri - Sentra Business Solutions — Sat, 25 Oct 2008 00:28:59 +0000

Products that used the same slogan for MANY years were successful. I could never understand way they stopped. “Please don’t squeeze the Charmin” and “Look Mom. No cavities” are two that quickly come to mind. They were easy to remimeber and they created a great niche for their products.