Don’t click on these 2 ads to see the enlarged version first. That will burst the suspense bubble right away. Make a guess at what the sea turtle and clown fish are staring at, with their eyes super big and round?

Agency: Publicis Conseil, Paris ~ Executive Creative Director: Olivier Altmann ~ Art Director: Frdric Royer ~ Copywriter: Olivier Camensuli

OK … now click to check out the logo at the bottom right of the advertisements.

Now,  do you appreciate these advertisements better or do you give it a thumbs down?

Whatever your stand, you’ll have to admit that the Wonderbra people has lots of guts to churn out unorthodox advertisements.

When it comes to women’s lingerie or swim wear advertisements, the conventional, safe, in-the-box way will be to feature a sexy blond with big boobs, rounded behind and with an hour-glass body to kill for. Her sultry looks, alluring figure and of course, the sexy 2-piece will drive up our blood pressure and cause our eyes to bulge.  This “sure-to-work” sexy formula ticks like clockwork but it is so boringly predicable.

On the the other hand, the unorthodox, non-sexy Wonderbra advertisements breathe a new breath of life. We don’t get to see the sexy results, however, we got to see the benefits and effects of the swim-wear through the squirmy looks and wide eyes of the sea animals. What you don’t see may actually spark a wilder imagination. It’s really a sexy ad without being at all sexy.

I would say these are great ads from the creative perspective. Beautifully art directed, simple to understand and relevant to the product.

Will it get the cash register ringing? Who knows. These types of advertisements only appeal to a certain niche of people. However, this niche appreciates individuality, originality and anything out-of the-box, and will likely be steadfast supporters.

Wonderful ads.

Popularity: 17% [?]

Stumble it!

This entry was posted on Thursday, November 6th, 2008 at 1:12 pm and is filed under Great Ads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.