Comments on: How Much Should You Pay for a Logo Design?

By: Vivienne Quek

Vivienne Quek — Fri, 21 Oct 2011 06:41:10 +0000

Everyone in the industry knows the Nike swoosh was done by a student but does anyone knows her name? She seems to be an anonymous celebrity where nobody mention her name is at.

By: joh

joh — Fri, 21 Oct 2011 05:22:39 +0000

The graphic designer who designed the Nike swoosh was a design student at the time. She got paid US$35 for her work in 1971. Adjusted for inflation, that’s US$187 in 2011 dollars. That’s right, it is quite possible to have a <$200 logo represent a multi-billion dollar company. Start-ups take note :-)

Obviously, this is an exception. Morningstar, Inc paid US$50K for their logo back around 20 years ago.

By: Christina Johnson

Christina Johnson — Mon, 26 Sep 2011 20:13:05 +0000

Xam, the cost is certainly an issue for a start-up buisness, and I understand the difficulties a limited budget causes. However, I’ve always worried that if your business becomes successful with cheap branding, by the time you have money for a quality re-branding of the company you’ll lose customers in the changeover.

By: Xam

Xam — Fri, 09 Jul 2010 16:47:54 +0000

I am a start-up business. I do not have financing – yet. However, I still need a logo. So, since I am going to be out of pocket – I will choose a neat – yet inexpensive logo. That should serve me well for the time being.

Once I have financing – or money thru’ what my business produces – then I can invite a designer – and pay him/her some real money and get some better quality work done.

I am not sure why designers need to decry low cost logos – or do not understand where they have their uses. Sometimes – designers are just not appropriate for the business – given where they are at. Like the example of a street-side food vendor.

At the same time – I do understand that once business becomes bigger – they really need to do a branding excercise – and pay some real money for it.

By: Why Does a Logo Cost More Than $50? | PixieGirl Blog

Why Does a Logo Cost More Than $50? | PixieGirl Blog — Tue, 30 Mar 2010 05:12:41 +0000

[...] Additional resources 6 Reasons Why a Logo Should Cost More Than Your Lunch How Much Does Logo Design Cost Why Logos Should Cost More Than $300 Why Logo Design Does Not Cost $5 How Much Should You Pay For A Logo Design? [...]

By: Carl

Carl — Thu, 04 Feb 2010 00:00:28 +0000

It’s all very well saying that it’s of the highest importance to have a great portfolio when starting out on your own, but for those who have worked FOR a company designing and creating for many years, that work and the rights belongs to the company you worked for, not you personally.

So now when you start off doing your own company, you have no portfolio! How do you gain trust by just “saying” that you have done lots of great work in the past when you can’t prove it?

By: Vivienne Quek

Vivienne Quek — Sun, 06 Dec 2009 01:30:26 +0000

Have you considered increasing your market worth by re-branding yourself and also, take a bold move to say “no” to clients who do not value you and your work? I know it’s easier said than done, however, it’s worth a try because getting $3 really sucks!

By: Frustrated

Frustrated — Sat, 05 Dec 2009 00:59:42 +0000

It’s good to know what my logos are worth, but I can’t get anyone to pay more than $75 for one. People want cheap labor and don’t take designers seriously. No one would dream of asking someoen to create a computer program for $100, or design and sew a dress for $100, but for several weeks worth of research, sketching, and computer production for a logo or other project, they expect to pay us the equivalent of $3/hour.

By: Vivienne Quek

Vivienne Quek — Sun, 20 Sep 2009 05:34:34 +0000

Perhaps these freelancers hold the belief of “Serve First and Get Paid Later”. If so, I can understand the low price. One of the worse case scenario is they under value their own creative worth.

By: Brandon

Brandon — Mon, 14 Sep 2009 05:48:17 +0000

Nice Article. The problem with customers asking for dirt cheap price are due to ignorant free lancer who did a previous crappy job for $100. I really do not understand how a customers expect $100 for a logo design when the office rent for a company costs more then that a day. I think those freelancer who hope to make it in this industry should really start thinking what is the impact they have created and what lies ahead for them.

By: Vivienne Quek

Vivienne Quek — Thu, 04 Jun 2009 10:47:26 +0000

Thanks for your visit and complimentary. In a crowded market place, a company has to do its best to stand out. One of the ways is through branding, and logo design is one jigsaw piece in the big picture.

By: Company Formation Agent

Company Formation Agent — Tue, 26 May 2009 11:03:50 +0000

I think when forming a company it is always good to brand the company somehow and logo design seems to be a brilliant way of becoming easily memorable and can help your company stick in the minds of its users over a company with no logo or brand.

Some great and interesting related posts as well which would be useful to ayone looking to design a logo or have one designed.