Comments on: How Much Should You Pay for a Logo Design?

By: Xam

Xam — Fri, 09 Jul 2010 16:47:54 +0000

I am a start-up business. I do not have financing – yet. However, I still need a logo. So, since I am going to be out of pocket – I will choose a neat – yet inexpensive logo. That should serve me well for the time being.

Once I have financing – or money thru’ what my business produces – then I can invite a designer – and pay him/her some real money and get some better quality work done.

I am not sure why designers need to decry low cost logos – or do not understand where they have their uses. Sometimes – designers are just not appropriate for the business – given where they are at. Like the example of a street-side food vendor.

At the same time – I do understand that once business becomes bigger – they really need to do a branding excercise – and pay some real money for it.

By: Why Does a Logo Cost More Than $50? | PixieGirl Blog

Why Does a Logo Cost More Than $50? | PixieGirl Blog — Tue, 30 Mar 2010 05:12:41 +0000

[...] Additional resources 6 Reasons Why a Logo Should Cost More Than Your Lunch How Much Does Logo Design Cost Why Logos Should Cost More Than $300 Why Logo Design Does Not Cost $5 How Much Should You Pay For A Logo Design? [...]

By: Carl

Carl — Thu, 04 Feb 2010 00:00:28 +0000

It’s all very well saying that it’s of the highest importance to have a great portfolio when starting out on your own, but for those who have worked FOR a company designing and creating for many years, that work and the rights belongs to the company you worked for, not you personally.

So now when you start off doing your own company, you have no portfolio! How do you gain trust by just “saying” that you have done lots of great work in the past when you can’t prove it?

By: Vivienne Quek

Vivienne Quek — Sun, 06 Dec 2009 01:30:26 +0000

Have you considered increasing your market worth by re-branding yourself and also, take a bold move to say “no” to clients who do not value you and your work? I know it’s easier said than done, however, it’s worth a try because getting $3 really sucks!

By: Frustrated

Frustrated — Sat, 05 Dec 2009 00:59:42 +0000

It’s good to know what my logos are worth, but I can’t get anyone to pay more than $75 for one. People want cheap labor and don’t take designers seriously. No one would dream of asking someoen to create a computer program for $100, or design and sew a dress for $100, but for several weeks worth of research, sketching, and computer production for a logo or other project, they expect to pay us the equivalent of $3/hour.

By: Vivienne Quek

Vivienne Quek — Sun, 20 Sep 2009 05:34:34 +0000

Perhaps these freelancers hold the belief of “Serve First and Get Paid Later”. If so, I can understand the low price. One of the worse case scenario is they under value their own creative worth.

By: Brandon

Brandon — Mon, 14 Sep 2009 05:48:17 +0000

Nice Article. The problem with customers asking for dirt cheap price are due to ignorant free lancer who did a previous crappy job for $100. I really do not understand how a customers expect $100 for a logo design when the office rent for a company costs more then that a day. I think those freelancer who hope to make it in this industry should really start thinking what is the impact they have created and what lies ahead for them.

By: Vivienne Quek

Vivienne Quek — Thu, 04 Jun 2009 10:47:26 +0000

Thanks for your visit and complimentary. In a crowded market place, a company has to do its best to stand out. One of the ways is through branding, and logo design is one jigsaw piece in the big picture.

By: Company Formation Agent

Company Formation Agent — Tue, 26 May 2009 11:03:50 +0000

I think when forming a company it is always good to brand the company somehow and logo design seems to be a brilliant way of becoming easily memorable and can help your company stick in the minds of its users over a company with no logo or brand.

Some great and interesting related posts as well which would be useful to ayone looking to design a logo or have one designed.

By: Cuánto vale un logo? « Oxana Cerra

Cuánto vale un logo? « Oxana Cerra — Sun, 24 May 2009 15:20:59 +0000

[...] Versa Creations Blog [...]

By: business stationary Rick

business stationary Rick — Wed, 13 May 2009 21:07:14 +0000

I think a good logo is a necessity for branding purposes. Image how much Pepsi, or McDonalds logo is now worth to them. You are right that 15k is on the cheap side, but many businesses cannot comprehend this simple fact.

By: Ney Pimentel

Ney Pimentel — Fri, 29 Feb 2008 04:00:27 +0000

this was a great article!!

so, this is the deal.. i love what i do and i love the branding/logo part of the business and unless i am in a really tough spot i would never do a logo for as low as $500 (and that’s for friends) unless i am in a tight spot..

90% of my clients are in the entertainment industry and party flyer designs starts at $125 so logos for the usual person should be worth at least 5x more.. not that i have not done a logo for as low as $250 but what i learned was that it took me as long as a $5,000 (which i also have done) just because i would put in as much love as i do for the big client$ (minus the guides, intense research, and more options, etc. that needs to be done with big client$)

$100 for a logo, HELL NO!..

if it’s young people i tend to use analogies, and compare logo price to sneakers or going out to a club and how much things cost and if people pay $200 for sneakers, shades, clothes or spend $200 at a club then don’t disrespect me with anything lower then $500 for something that will be the face of your company and if they are serious about their business then they will realize it..

even better what i would do (i have done this with other articles) is give them a link to this article and tell them to call you afterwards with a budget if they are really serious..

the problem is us!!!
if designers keep charging these bs prices then we will all be out of a job..
lets not compete with these wanna be designers and the way we win is by letting our clients read articles like this one.

i know, sounds like i’m pissed………….
HELL YEAH!!!

: )

- Ney Pimentel
http://www.BrandAnarchyGroup.com