Comments on: Great Ad 18: Tulipan Rabbit Ads

By: Vivienne Quek

Vivienne Quek — Fri, 19 Sep 2008 01:05:41 +0000

Hi Solomon
I would go for an wordless ad for this one.

By: Solomon

Solomon — Wed, 17 Sep 2008 12:36:11 +0000

“Fun now, kids later” isn’t a great headline. It promotes and in a way advocates sex in an irresponsible way. When there are different ways of expressing the same thought why should we limit the line to a primitive tone where there is no sophistication. Copywriter might’ve lacked a little imagination to put it more subtly.
I partly agree with Bokjae too on prevention of HIV, but that can be said more sensitively.

By: Jonathan loves Innovative Marketing

Jonathan loves Innovative Marketing — Wed, 10 Sep 2008 21:48:09 +0000

That is clever, but not as clever as this print ad from Durex that ran this year over Father’s Day: http://shof.msrcsites.co.uk/durex.jpg?view=1

By: Vivienne Quek

Vivienne Quek — Fri, 22 Aug 2008 12:03:53 +0000

Ya, Bokjae, agreed with you. Still, I find that their choice of words a little wanting.

By: bokjae

bokjae — Fri, 22 Aug 2008 00:21:38 +0000

Firstly, ‘rabbits’ are prolific breeders! I guess it conveys the idea of birth-control and not to breed like rabbits or unwanted pregnancies. As for the suggestion that it promotes promiscuity, I tend to have another view point. Lets face it, with or without condoms, people through the ages had been practising sex. So encouraging the use of condoms to prevent unwanted pregnancies is better than unwanted parenthood! It is all the more appropriate currently with the wide spread HIV threat! In my opinion Durex is providing a solution rather than promoting moral values!