Comments on: A 500lbs Gorilla will Beat a 100lbs Human Anytime …

By: fish tanks

fish tanks — Mon, 25 Aug 2008 19:06:03 +0000

I totally agree with all these statements. I run my own business and don’t have near the budget that most other companies have. What i do is rely on word of mouth and organic leads through the internet. My philosophy is every client every time!! That means brining back the one on one relationship with the client and not making them another number in a world of numbers. these are just my thoughts.

By: Solomon

Solomon — Sun, 17 Aug 2008 12:02:14 +0000

I feel what matters is the straight-from-the-heart communication - in the form a baseline of your company in your visiting card, the design, the colour - adds to the ‘one different service offering’ the customer is longing for.
Probably marketing strategists can come up simple strategies.
Good Post!

By: Ron Meledandri - Sentra Business Solutions

Ron Meledandri - Sentra Business Solutions — Sun, 10 Aug 2008 17:22:23 +0000

You hit the nail on the head. Big businesses don’t have better marketing, they simply have more money to spend. If fact, I believe there are many small business owners who manage their businesses more effectively than many Fortune 100 companies are managed. Just look at the profit numbers that have been released lately. A small business owner needs to THINK like a small business owner, not like P&G or Johnson & Johnson. Using what are commonly called guerrilla marketing tactics is the only way for most small businesses to operate a marketing program.

By: Calvin Warr

Calvin Warr — Sun, 10 Aug 2008 09:48:32 +0000

Well, natashakhm, you have a really nice web site and you appear to be paying attention to all the right stuff. So, I guess I will just take credit for your skills! :)

By: The Marketing Agency Talk » Blog Archive » Marketing Quote 12: In good times people want to advertise, in bad times, they have to

Fri, 08 Aug 2008 18:20:29 +0000

[...] slow down? Well, Calvin Warr has written an interesting post with an equally interesting title call A 500lbs Gorilla will Beat a 100lbs Human Anytime … that adequately addressed the questions. I agreed with him that small businesses should avoid the [...]

By: natashakhm

natashakhm — Thu, 07 Aug 2008 22:03:42 +0000

Thanks for this post. I’ve always paid close attention to my CI materials for the simple reason that I was ‘trained’ as such in my previous corp jobs.But I always felt that these werent enough bcoz I simply dun have the kind of advertising budget I used to work with in big companies. Starting from scratch is tough but after reading this post,I felt a slight pang of relief as if an assurance to myself that it’s all good. lol.

By: » Advertising and Marketing are not effective for small business

» Advertising and Marketing are not effective for small business — Thu, 07 Aug 2008 01:09:25 +0000

[...] I just did a guest post over at Versa Creations Blog: “A 500lbs Gorilla will beat a 100lbs human anytime” [...]