Comments on: No Big Budget Also Can Do Print Advertisement! http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/ Build Success through Smart Marketing! Fri, 29 Aug 2008 08:01:01 +0000 http://wordpress.org/?v=2.6 By: valto http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-1152 valto Thu, 15 May 2008 16:40:14 +0000 http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-1152 It's a well known fact that direct advertising sales generate more ad income than adwords tradedoubler. So it's just amazing to me how so many sites dont have any kind of ad rate card, ad pricing or even a advertising link for potential advertisers to contact. I'm trying to change this. http://www.ratecards.net is free and open for everyone. Also if we think about print publications, they may have rate cards but only PDF - even still today! when web is going from 2.0 to 3.0, print advertising sales are still back in 80's Still - blogs and small print publications have very good and high quality reader and pin point target groups... It’s a well known fact that direct advertising sales generate more ad income than adwords tradedoubler. So it’s just amazing to me how so many sites dont have any kind of ad rate card, ad pricing or even a advertising link for potential advertisers to contact.

I’m trying to change this. http://www.ratecards.net is free and open for everyone.

Also if we think about print publications, they may have rate cards but only PDF - even still today! when web is going from 2.0 to 3.0, print advertising sales are still back in 80’s

Still - blogs and small print publications have very good and high quality reader and pin point target groups…

]]> By: walter http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-959 walter Sun, 20 Apr 2008 14:20:49 +0000 http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-959 Kudos to you Vivienne on this refreshing and realistic take on what many in the social media arena has unfairly lambasted and ridiculed. Like you, I FIRMLY believe in the value of print advertising (of course I also believe in new media but that's a separate discussion which I'll save for another day). Not everybody has gone online and in Singapore, you will be surprised how many still do not trust Internet merchants. There are benefits to print advertising and one will be surprised that there are many affordable options. Even Classified ads can be quite a powerful way of drawing business if you find the right combination of offers and words to draw eyeballs. In Singapore, the duopoly of SPH (which is the bigger print player) and MediaCorp has resulted in a fairly rigid pricing system when it comes to print spaces. Smaller independent media houses are more flexible when it comes to bartering advertising spaces for other in kind benefits, but unfortunately most of their publications have a limited reach which goes to niche audiences. Kudos to you Vivienne on this refreshing and realistic take on what many in the social media arena has unfairly lambasted and ridiculed. Like you, I FIRMLY believe in the value of print advertising (of course I also believe in new media but that’s a separate discussion which I’ll save for another day). Not everybody has gone online and in Singapore, you will be surprised how many still do not trust Internet merchants.

There are benefits to print advertising and one will be surprised that there are many affordable options. Even Classified ads can be quite a powerful way of drawing business if you find the right combination of offers and words to draw eyeballs.

In Singapore, the duopoly of SPH (which is the bigger print player) and MediaCorp has resulted in a fairly rigid pricing system when it comes to print spaces. Smaller independent media houses are more flexible when it comes to bartering advertising spaces for other in kind benefits, but unfortunately most of their publications have a limited reach which goes to niche audiences.

]]> By: Solomon http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-954 Solomon Wed, 16 Apr 2008 09:23:10 +0000 http://www.versacreations.net/advertising/241/no-big-budget-also-can-do-print-advertisement/#comment-954 Hi Vivienne! This is a good piece! Print is damn costly; but offers like these make small-time clients to advertise and get the mileage. Solomon Hi Vivienne!
This is a good piece! Print is damn costly; but offers like these make small-time clients to advertise and get the mileage.
Solomon

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