Comments on: Great Ad 14: Santa Drinking Coca Cola Vintage Ads

By: Vivienne Quek

Vivienne Quek — Tue, 13 Sep 2011 03:05:20 +0000

Hi Ian – In Asia, Coke doesn’t just fly off the shelves during Christmas. Another period that people will cart home cartons after cartons will be Chinese New Year. Drinking coke is a daily thing here. Hopefully, one day, Coke will design a Christmas Ad for it’s tropic fans and that would really really be interesting.

By: Ian Jones

Ian Jones — Mon, 12 Sep 2011 10:16:04 +0000

Thanks for this- it’s great to hear a bit about the history behind such an advertising sensation. The Coca Cola adverts are surely amongst the most famous in existence and rightly so in my opinion. Although I agree with Vivienne that the most recent campaigns haven’t quite lived up to Coca Cola’s high standards, if the campaign is considered in its entirety it’s undeniably impressive. I think that perhaps the most lucrative move by the brand was to target the Christmas market. As you say, before this most people had seen Coca Cola as a summer drink, but by associating it so effectively with the festive season the company have succeeded in establishing Coca Cola as a year round drink. I imagine that this increased profits dramatically! The tie in with the festive season was definitely a clever move; the ads have become something of an institution in Britain with many claiming that Christmas has not started properly until they have seen a Coca Cola commercial on TV. Coca Cola has got to be one of the best examples of how to brand and advertise a product- other companies should take note!

By: Vivienne Quek

Vivienne Quek — Sat, 05 Mar 2011 15:31:31 +0000

I like Coca Cola’s Christmas TVCs most of the time … though I haven’t seen a spectacular one in recent years.

By: Matt Kent

Matt Kent — Thu, 03 Feb 2011 02:35:27 +0000

How gorgeous. I have a soft spot for some of the very early advertisements. This is certainly up there with the best.

By: Laura

Laura — Wed, 19 Dec 2007 15:28:41 +0000

Hi Versa,

Thanks to you and BigBearLodge for sharing the ads and the article. I love vintage advertising and these were great.

By: Solomon

Solomon — Wed, 19 Dec 2007 06:54:10 +0000

Vivienne Hi!
It’s a great piece of information. Santa brings lot of joy in our lives. It’s a tribute to know the people who gave life to this great Legend.
I really like the ideation behind creating a personality like Santa Claus. Great indeed!

Thanks & Regards
Solomon