Comments on: Will They Respect Us The Morning After? http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/ Build Success through Smart Marketing! Sun, 01 Jan 2012 06:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-1482 Vivienne Quek Wed, 04 Feb 2009 15:39:27 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-1482 Hi Lisa Thanks for your comments. Yes, I do feel strongly about it and therefore I chose to take a stand publicly. Many people in the industry felt the same but they would not say it aloud for fear of losing their clients. For the advertising scene to change, it is for the advertising folks to take the lead to initiate the change and not wait for any organisation. Hi Lisa
Thanks for your comments. Yes, I do feel strongly about it and therefore I chose to take a stand publicly. Many people in the industry felt the same but they would not say it aloud for fear of losing their clients. For the advertising scene to change, it is for the advertising folks to take the lead to initiate the change and not wait for any organisation.

]]> By: Lisa Tan-Koh http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-1481 Lisa Tan-Koh Wed, 04 Feb 2009 15:21:43 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-1481 No client will pay - never been done and probably never will. It seems that the principle is correct but the world and the industry is as such. I believe it boils down to INTEGRITY of the people/client in the industry. If these people have integrity, they will not take your 'freely given' ideas and run with it leaving you in the lurch. That said, you may have a lot of ideas from one agency but maybe just another small portion from another agency. So it's not really that unethical if the client takes the small portion and integrate it into the whole chosen concept. I feel that if you see majority of your ideas being used by someone else, I cannot deny that you will feel disappointed. I believe that there is no right or wrong - it's just a perspective of integrity. If you feel strongly enough that your idea must be protected, then I personally say 'don't pitch!' in the first place. Things like this is bound to happen - that's the way it's been for so long anyway. I question then: Will the 4As in Singapore be able to protect the ideas and implement standards of compensation for pitched ideas? If not, where still does that leave us? In life, there are lots of gray areas - and especially with the marketing and advertising industry, all the more. If you really feel so strongly about it, then I would say you're probably in the wrong line. Good luck and thanks for sharing again. Very interesting read and thought-provoking. No client will pay – never been done and probably never will. It seems that the principle is correct but the world and the industry is as such.

I believe it boils down to INTEGRITY of the people/client in the industry. If these people have integrity, they will not take your ‘freely given’ ideas and run with it leaving you in the lurch. That said, you may have a lot of ideas from one agency but maybe just another small portion from another agency. So it’s not really that unethical if the client takes the small portion and integrate it into the whole chosen concept.

I feel that if you see majority of your ideas being used by someone else, I cannot deny that you will feel disappointed. I believe that there is no right or wrong – it’s just a perspective of integrity. If you feel strongly enough that your idea must be protected, then I personally say ‘don’t pitch!’ in the first place. Things like this is bound to happen – that’s the way it’s been for so long anyway.

I question then: Will the 4As in Singapore be able to protect the ideas and implement standards of compensation for pitched ideas? If not, where still does that leave us?

In life, there are lots of gray areas – and especially with the marketing and advertising industry, all the more. If you really feel so strongly about it, then I would say you’re probably in the wrong line.

Good luck and thanks for sharing again. Very interesting read and thought-provoking.

]]> By: Arnaud http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-811 Arnaud Thu, 31 Jan 2008 04:59:56 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-811 Hi Vivienne, as you saw on our blog we have instituted a new pitch technique to screen our prospects. In a nutshell we ask them to pitch so we can decide whether they are worth the effort, not just financially but intellectually as well. This comes in addition to our informal screening cum. non-pitch method. This new formal screening has so far made a laugh a lot but has not yet delivered anything (too soon to tell I suppose). This being said, our informal screening as worked very well. Clients who accept to play the game usually end up being good clients to us. i.e. We still have their respect in the morning. Oh, and Bokjae, the picture IS the link, just zoom in! Arno Hi Vivienne,

as you saw on our blog we have instituted a new pitch technique to screen our prospects. In a nutshell we ask them to pitch so we can decide whether they are worth the effort, not just financially but intellectually as well.

This comes in addition to our informal screening cum. non-pitch method. This new formal screening has so far made a laugh a lot but has not yet delivered anything (too soon to tell I suppose).

This being said, our informal screening as worked very well. Clients who accept to play the game usually end up being good clients to us. i.e. We still have their respect in the morning.

Oh, and Bokjae, the picture IS the link, just zoom in!

Arno

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-783 Vivienne Quek Thu, 10 Jan 2008 03:16:06 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-783 Thanks, Erica. Headline is really so important in all communication . Thanks, Erica. Headline is really so important in all communication .

]]> By: Erica DeWolf http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-782 Erica DeWolf Thu, 10 Jan 2008 02:58:48 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-782 I love the title of this post! So creative! I love the title of this post! So creative!

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-774 Vivienne Quek Wed, 09 Jan 2008 02:07:41 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-774 Thanks, Walter, and I won't suggest that to my doctor that :) Thanks, Walter, and I won’t suggest that to my doctor that :)

]]> By: Walter Burek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-771 Walter Burek Tue, 08 Jan 2008 19:40:46 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-771 Vivienne, Your analogy at the end is perfect! Walter Vivienne,

Your analogy at the end is perfect!

Walter

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-768 Vivienne Quek Sun, 06 Jan 2008 16:07:10 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-768 Some agencies succumbed in view of the revenue the account can generate. It can be a tough call to choose between income and principle. As you rightfully pointed out, the agency needs to feed its people. Some agencies succumbed in view of the revenue the account can generate. It can be a tough call to choose between income and principle. As you rightfully pointed out, the agency needs to feed its people.

]]> By: Solomon http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-767 Solomon Sun, 06 Jan 2008 15:18:44 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-767 Hi Vivienne! I congratulate you on this article you wrote to a publication! Its great way to shoulder the responsibility to safeguard the profession; where there is severe misuse and exploitation. But how many of us stand and fight? Its for instant results we pander to the vultures out there( some greedy,short-sighted jealots who call themselves as progressive entrepreneurs!). I told one agency head to stand his ground to one client who wants to give to anyone who's willing to pitch and is servile. But he has to feed his people, he can't help. Anyway, we must make a beginning. I appreciate your guts and the bravado. Its but true as the sunlight: only if you, absolutely, stand the ground we'll have more respect. Thanks for giving a sense of pride in what we are passionate about. Great way to begin this new year, Vivienne!!! Cheers Solomon Hi Vivienne!
I congratulate you on this article you wrote to a publication! Its great way to shoulder the responsibility to safeguard the profession; where there is severe misuse and exploitation.
But how many of us stand and fight? Its for instant results we pander to the vultures out there( some greedy,short-sighted jealots who call themselves as progressive entrepreneurs!).
I told one agency head to stand his ground to one client who wants to give to anyone who’s willing to pitch and is servile. But he has to feed his people, he can’t help.
Anyway, we must make a beginning. I appreciate your guts and the bravado. Its but true as the sunlight: only if you, absolutely, stand the ground we’ll have more respect.
Thanks for giving a sense of pride in what we are passionate about. Great way to begin this new year, Vivienne!!!
Cheers
Solomon

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-766 Vivienne Quek Sun, 06 Jan 2008 14:31:21 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-766 Yes, Laura, so it's for us to choose and take our stand. Yes, Laura, so it’s for us to choose and take our stand.

]]> By: laura http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-765 laura Sat, 05 Jan 2008 23:50:49 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-765 Great article! I think the problem of clients wanting work for free, or nearly free, is almost universal in the creative professions. Great article!

I think the problem of clients wanting work for free, or nearly free, is almost universal in the creative professions.

]]> By: bokjae http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/comment-page-1/#comment-764 bokjae Sat, 05 Jan 2008 10:17:21 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-764 Good point and I agree with your ex-management's disgust on 'pitching for free' I guess it depends on the industry! Had been in the Contracting Business and we pitched for free when we tendered for a project! Numerous man hours and what not's and in the end you may not get so much as a thank-you! The winner takes all! I guess its the cost of bidding for jobs, contracts etc. It will be a good thing if they pay some fees for all the trouble! Good point and I agree with your ex-management’s disgust on ‘pitching for free’ I guess it depends on the industry! Had been in the Contracting Business and we pitched for free when we tendered for a project! Numerous man hours and what not’s and in the end you may not get so much as a thank-you! The winner takes all! I guess its the cost of bidding for jobs, contracts etc. It will be a good thing if they pay some fees for all the trouble!

]]>