Comments on: Will They Respect Us The Morning After? http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/ Build Success through Smart Marketing! Wed, 20 Aug 2008 11:17:32 +0000 http://wordpress.org/?v=2.6 By: Arnaud http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-811 Arnaud Thu, 31 Jan 2008 04:59:56 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-811 Hi Vivienne, as you saw on our blog we have instituted a new pitch technique to screen our prospects. In a nutshell we ask them to pitch so we can decide whether they are worth the effort, not just financially but intellectually as well. This comes in addition to our informal screening cum. non-pitch method. This new formal screening has so far made a laugh a lot but has not yet delivered anything (too soon to tell I suppose). This being said, our informal screening as worked very well. Clients who accept to play the game usually end up being good clients to us. i.e. We still have their respect in the morning. Oh, and Bokjae, the picture IS the link, just zoom in! Arno Hi Vivienne,

as you saw on our blog we have instituted a new pitch technique to screen our prospects. In a nutshell we ask them to pitch so we can decide whether they are worth the effort, not just financially but intellectually as well.

This comes in addition to our informal screening cum. non-pitch method. This new formal screening has so far made a laugh a lot but has not yet delivered anything (too soon to tell I suppose).

This being said, our informal screening as worked very well. Clients who accept to play the game usually end up being good clients to us. i.e. We still have their respect in the morning.

Oh, and Bokjae, the picture IS the link, just zoom in!

Arno

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-783 Vivienne Quek Thu, 10 Jan 2008 03:16:06 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-783 Thanks, Erica. Headline is really so important in all communication . Thanks, Erica. Headline is really so important in all communication .

]]> By: Erica DeWolf http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-782 Erica DeWolf Thu, 10 Jan 2008 02:58:48 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-782 I love the title of this post! So creative! I love the title of this post! So creative!

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-774 Vivienne Quek Wed, 09 Jan 2008 02:07:41 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-774 Thanks, Walter, and I won't suggest that to my doctor that :) Thanks, Walter, and I won’t suggest that to my doctor that :)

]]> By: Walter Burek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-771 Walter Burek Tue, 08 Jan 2008 19:40:46 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-771 Vivienne, Your analogy at the end is perfect! Walter Vivienne,

Your analogy at the end is perfect!

Walter

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-768 Vivienne Quek Sun, 06 Jan 2008 16:07:10 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-768 Some agencies succumbed in view of the revenue the account can generate. It can be a tough call to choose between income and principle. As you rightfully pointed out, the agency needs to feed its people. Some agencies succumbed in view of the revenue the account can generate. It can be a tough call to choose between income and principle. As you rightfully pointed out, the agency needs to feed its people.

]]> By: Solomon http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-767 Solomon Sun, 06 Jan 2008 15:18:44 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-767 Hi Vivienne! I congratulate you on this article you wrote to a publication! Its great way to shoulder the responsibility to safeguard the profession; where there is severe misuse and exploitation. But how many of us stand and fight? Its for instant results we pander to the vultures out there( some greedy,short-sighted jealots who call themselves as progressive entrepreneurs!). I told one agency head to stand his ground to one client who wants to give to anyone who's willing to pitch and is servile. But he has to feed his people, he can't help. Anyway, we must make a beginning. I appreciate your guts and the bravado. Its but true as the sunlight: only if you, absolutely, stand the ground we'll have more respect. Thanks for giving a sense of pride in what we are passionate about. Great way to begin this new year, Vivienne!!! Cheers Solomon Hi Vivienne!
I congratulate you on this article you wrote to a publication! Its great way to shoulder the responsibility to safeguard the profession; where there is severe misuse and exploitation.
But how many of us stand and fight? Its for instant results we pander to the vultures out there( some greedy,short-sighted jealots who call themselves as progressive entrepreneurs!).
I told one agency head to stand his ground to one client who wants to give to anyone who’s willing to pitch and is servile. But he has to feed his people, he can’t help.
Anyway, we must make a beginning. I appreciate your guts and the bravado. Its but true as the sunlight: only if you, absolutely, stand the ground we’ll have more respect.
Thanks for giving a sense of pride in what we are passionate about. Great way to begin this new year, Vivienne!!!
Cheers
Solomon

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-766 Vivienne Quek Sun, 06 Jan 2008 14:31:21 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-766 Yes, Laura, so it's for us to choose and take our stand. Yes, Laura, so it’s for us to choose and take our stand.

]]> By: laura http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-765 laura Sat, 05 Jan 2008 23:50:49 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-765 Great article! I think the problem of clients wanting work for free, or nearly free, is almost universal in the creative professions. Great article!

I think the problem of clients wanting work for free, or nearly free, is almost universal in the creative professions.

]]> By: bokjae http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-764 bokjae Sat, 05 Jan 2008 10:17:21 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-764 Good point and I agree with your ex-management's disgust on 'pitching for free' I guess it depends on the industry! Had been in the Contracting Business and we pitched for free when we tendered for a project! Numerous man hours and what not's and in the end you may not get so much as a thank-you! The winner takes all! I guess its the cost of bidding for jobs, contracts etc. It will be a good thing if they pay some fees for all the trouble! Good point and I agree with your ex-management’s disgust on ‘pitching for free’ I guess it depends on the industry! Had been in the Contracting Business and we pitched for free when we tendered for a project! Numerous man hours and what not’s and in the end you may not get so much as a thank-you! The winner takes all! I guess its the cost of bidding for jobs, contracts etc. It will be a good thing if they pay some fees for all the trouble!

]]> By: Vivienne Quek http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-763 Vivienne Quek Sat, 05 Jan 2008 07:20:42 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-763 Hi BokjaeThe link goes to a jpeg file so just magnify to enlarge to read. I had just tried it and it works. Cheers Hi BokjaeThe link goes to a jpeg file so just magnify to enlarge to read. I had just tried it and it works. Cheers

]]> By: bokjae http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-762 bokjae Sat, 05 Jan 2008 06:04:47 +0000 http://www.versacreations.net/advertising/215/will-they-respect-us-the-morning-after/#comment-762 hi vivienne, yr link does not work? it goes to the image! cheers! hi vivienne, yr link does not work? it goes to the image! cheers!

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