Comments on: Short Term Affairs in Asian Advertising? http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/ Build Success through Smart Marketing! Fri, 30 Jul 2010 17:30:55 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Vivienne Quek http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/comment-page-1/#comment-798 Vivienne Quek Thu, 17 Jan 2008 07:15:28 +0000 http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comment-798 Hi Levon Well said. A strong and fruitful relationship does build on trust and loyalty. Hi Levon
Well said. A strong and fruitful relationship does build on trust and loyalty.

]]> By: Levon Guiragossian http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/comment-page-1/#comment-797 Levon Guiragossian Thu, 17 Jan 2008 04:22:29 +0000 http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comment-797 I believe it was Rensis Likert who said: “The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.” Same goes with business relationships. I believe it was Rensis Likert who said:

“The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.”

Same goes with business relationships.

]]> By: Vivienne Quek http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/comment-page-1/#comment-796 Vivienne Quek Wed, 16 Jan 2008 01:43:11 +0000 http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comment-796 Hi Solomon Well said, the agency and the client must step down from their ivory towers and discard their king-sized ego to work together to build up a brand. === === Hi bokjae Yes, there are also contract employees in ad agencies/design house. Cost of operation is one of the reasons that contribute to this trend. Hi Solomon

Well said, the agency and the client must step down from their ivory towers and discard their king-sized ego to work together to build up a brand.

=== ===

Hi bokjae

Yes, there are also contract employees in ad agencies/design house. Cost of operation is one of the reasons that contribute to this trend.

]]> By: bokjae http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/comment-page-1/#comment-795 bokjae Wed, 16 Jan 2008 00:48:08 +0000 http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comment-795 This seems to be the trend in our post modern society and it happens in employment too! Most companies employ on contract and gone are the days of life long employment! Like all trends, it has its good and bad. As our business climate grows more competitive day by day, plus the rapid changes in world trends, this seems to be a natural progression of things! This seems to be the trend in our post modern society and it happens in employment too! Most companies employ on contract and gone are the days of life long employment! Like all trends, it has its good and bad. As our business climate grows more competitive day by day, plus the rapid changes in world trends, this seems to be a natural progression of things!

]]> By: Solomon http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/comment-page-1/#comment-794 Solomon Tue, 15 Jan 2008 14:10:48 +0000 http://www.versacreations.net/advertising/214/short-term-affairs-in-asian-advertising/#comment-794 Hi Vivienne! The agency-client relationship depends on the way each one goes about their job. It's moral responsibility of the agency not to use the money to project its own creative image. on the other, the client shouldn't be stubborn to see the observations( genuine efforts of research) of the agency when they come out with. First we (the agency creative folks & clients) should come down from their ivory towers and work together, sans our kingsized egos, towards the brand. In the larger interests of the brand and the consumer directly. Hope this post kicks up a good discussion and sharing amongst creative and business blokes! Cheers Solomon Hi Vivienne!

The agency-client relationship depends on the way each one goes about their job. It’s moral responsibility of the agency not to use the money to project its own creative image. on the other, the client shouldn’t be stubborn to see the observations( genuine efforts of research) of the agency when they come out with.
First we (the agency creative folks & clients) should come down from their ivory towers and work together, sans our kingsized egos, towards the brand. In the larger interests of the brand and the consumer directly.
Hope this post kicks up a good discussion and sharing amongst creative and business blokes!
Cheers
Solomon

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