Comments on: When Is A Change Of Advertisments Good? http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/ Build Success through Smart Marketing! Sun, 01 Jan 2012 06:16:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ian Jones http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/comment-page-1/#comment-2090 Ian Jones Mon, 11 Jul 2011 14:02:22 +0000 http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/#comment-2090 Laura, I agree- changing logos and slogans too frequently only causes brand confusion and weakens the impact of your campaign. Obviously it’s important to maintain an up to date image, but it’s possible to do this through making small updates rather than entirely overhauling your advertising. It’s true that you will get bored of your promotions before your customers do and I think it’s important to keep this in mind. Often, companies don’t reap the full potential of an idea simply because there adverts are changed too frequently. Laura, I agree- changing logos and slogans too frequently only causes brand confusion and weakens the impact of your campaign. Obviously it’s important to maintain an up to date image, but it’s possible to do this through making small updates rather than entirely overhauling your advertising. It’s true that you will get bored of your promotions before your customers do and I think it’s important to keep this in mind. Often, companies don’t reap the full potential of an idea simply because there adverts are changed too frequently.

]]> By: Laura http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/comment-page-1/#comment-686 Laura Tue, 13 Nov 2007 21:46:20 +0000 http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/#comment-686 Interesting post! I think that it's important not to change logos and slogans too frequently. It always amazes me how well I can remember advertising jingles from my childhood. The ones that I've heard recently I don't remember nearly as well. It's almost as though a certain amount of time has to pass before something really gets into my subconscious... Interesting post! I think that it’s important not to change logos and slogans too frequently.

It always amazes me how well I can remember advertising jingles from my childhood. The ones that I’ve heard recently I don’t remember nearly as well. It’s almost as though a certain amount of time has to pass before something really gets into my subconscious…

]]> By: Solomon http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/comment-page-1/#comment-685 Solomon Mon, 12 Nov 2007 15:58:14 +0000 http://www.versacreations.net/advertising/199/when-is-a-change-of-advertisments-good/#comment-685 I agree with you that a brand ultimately stand the test of time - of quality and innovation. Yet the brand should reflect the times and trends and passions of its TA continuously straddling all times. Good post to mull over. Solomon I agree with you that a brand ultimately stand the test of time – of quality and innovation.
Yet the brand should reflect the times and trends and passions of its TA continuously straddling all times.
Good post to mull over.
Solomon

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