Business Slogan 46: When you say Budweiser, you’ve said it all
Budweiser has a slogan called “The King of Beers” but somehow beer lovers remember “When you say Budweiser, you’ve said it all” much better. Most probably because of the jingles.
The Budweiser jingle, “When You Say ‘Bud’”, was written by Steve Karmen and it made its debut in 1970.
Part of its lyric inspired “Here Comes the King” (as featured in the above YouTube video) in 1976. The song can be heard on the CD Tee Vee Toons: The Commercials. Its style resembles the famous Coca-Cola jingle “I’d Like to Teach the World to Sing” (also heard on that CD) in that it begins with a lone voice, joined by another singer, and eventually a choral group. The underlying instrumental is imitative of a stereotypical German band. Many of the lines are punctuated at the end by a double drumbeat. Sample:
When you say “Bud”
You’ve said a lot of things nobody else can say
…
There is no other one
There’s only something less
Because the King of Beers
Is leading all the rest
When you say “Budweiser”
You’ve said it all
Interestingly this commercial was featured in the 1977 Steven Spielberg’s blockbuster, “Close Encounter of the Third Kind”, at the part where the sculptor was making a dirt mountain in his kitchen.
What does this slogan tells us?
Personally, I prefer “When you say Budweiser, you’ve said it all” to the other Budweiser slogans. Having that said, the “WASSSSSUP?!” slogan and campaign is wondrously successful too.
Check out more such slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
Source: http://en.wikipedia.org/wiki/Here_Comes_the_King
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March 31st, 2008 at 5:25 pm
I like this slogan and the lyric of the jingle. It’s simple, yet very striking.
Thanks for the info!
April 2nd, 2008 at 2:49 pm
But there is something MUCH more important…what is the result? Does the slogan connect in a way that makes sales? It’s a huge mistake that the Brand is all that matters. Actually, it’s a lie told by “creatives” that cleverness equals sales. Lately stories have come up about how forgettable the superbowl ads were. Sure, nobody was actually driven to DO anything by the commercials. Of course they have no sticking power.
April 10th, 2008 at 4:07 am
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September 15th, 2008 at 8:01 pm
The budweiser slogans and commercials have always been my beer favorite!