A carefully crafted business slogan speaks volumes of its brand values and promises, successfully.
Especially one that has been in use for 33 years.
With “Heineken refreshes the parts other beers cannot reach”, Heineken’s long-time agency Lowe created a 30-year identity for the brand beginning in 1975 . Considered by many as one of the all-time great slogans in the UK, it spawned an endless stream of classic commercials which suggested the miraculous powers of the lager. This slogan lasted 33 years and was replaced by “How refreshing, how Heineken” written by Clemmow Horby Inge in 1998.
Other slogans by Heineken:
- A better beer deserves a better can.
- It’s all about the beer.
- Lager Beer at its Best.
- How refreshing! How Heineken! (CHI, 1998)
- It can only be Heineken
Check out more slogans filed under “Famous Business Slogans” category. Learn from these world renowned establishments and see how you can create your own personal or corporate persona. Alternatively, I’m just an email away.
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