Comments on: Business Slogan 41: Screw Yourself http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/ Build Success through Smart Marketing! Sun, 12 Oct 2008 12:16:27 +0000 http://wordpress.org/?v=2.6 By: Walter http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-789 Walter Sat, 12 Jan 2008 11:05:47 +0000 http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-789 Ikea has always been in the forefront of great advertising slogans. The layout of their ads are also very nice, clean and consistent - an Ikea advertisement is unmistakable. This makes them stand out from the truckloads of highly forgettable furniture shop ads which mainly tout price without any focus on style, branding or theme. Great example! Ikea has always been in the forefront of great advertising slogans. The layout of their ads are also very nice, clean and consistent - an Ikea advertisement is unmistakable. This makes them stand out from the truckloads of highly forgettable furniture shop ads which mainly tout price without any focus on style, branding or theme.

Great example!

]]> By: Vivienne Quek http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-788 Vivienne Quek Sat, 12 Jan 2008 08:36:08 +0000 http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-788 Yes, I remembered the lamp. It goes to show that a memorable ad encourages high unaided recall. Yes, I remembered the lamp. It goes to show that a memorable ad encourages high unaided recall.

]]> By: Erica DeWolf http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-787 Erica DeWolf Sat, 12 Jan 2008 07:11:49 +0000 http://www.versacreations.net/advertising/171/business-slogan-41-screw-yourself/#comment-787 Wow, I had not yet heard this slogan (makes me realize I need to start paying more attention to overall advertising campaigns and less on the new media world! It's hard to know everything...) The slogan is definitely unique, effective, and memorable. And i feel that it fits with Ikea's sense of humor. I still remember their ad about the poor little lamp that was put out in the rain. "It's just a lamp." Great post! Thanks! Wow, I had not yet heard this slogan (makes me realize I need to start paying more attention to overall advertising campaigns and less on the new media world! It’s hard to know everything…)

The slogan is definitely unique, effective, and memorable. And i feel that it fits with Ikea’s sense of humor. I still remember their ad about the poor little lamp that was put out in the rain. “It’s just a lamp.”

Great post! Thanks!

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