Comments on: Business Slogan 41: Screw Yourself

By: Pirm Sulz

Pirm Sulz — Sun, 14 Aug 2011 12:58:14 +0000

@Heidi, I haven’t heard of an Ikea sex-chair either and I’m surprised that they would go out on a limb that much. The key to the success of Ikea is in my view their ability to brand themselves this well. But does a sex-chair really serve this purpose??

By: Vivienne Quek

Vivienne Quek — Tue, 26 Jul 2011 14:31:31 +0000

Hi Heidi – That’s news to me as I cannot say I’m a big fan of Ikea. I googled yet cannot find a picture of the Ikea sex-chair. Do you know where I can view one?

By: Heidi

Heidi — Tue, 26 Jul 2011 10:19:29 +0000

IKEA is surely the world’s most successful furniture store now located in practically everywhere in the world. Can you imagine the surprised look on my face when I saw that they had launched a new sex-chair last year! The idea of it was that it would help you discover new positions. Imagine wanting a refund on that one. Apparently it wasn’t a big success because this year it is no longer available, or am I wrong?

// Heidi

By: Walter

Walter — Sat, 12 Jan 2008 11:05:47 +0000

Ikea has always been in the forefront of great advertising slogans. The layout of their ads are also very nice, clean and consistent – an Ikea advertisement is unmistakable. This makes them stand out from the truckloads of highly forgettable furniture shop ads which mainly tout price without any focus on style, branding or theme.

Great example!

By: Vivienne Quek

Vivienne Quek — Sat, 12 Jan 2008 08:36:08 +0000

Yes, I remembered the lamp. It goes to show that a memorable ad encourages high unaided recall.

By: Erica DeWolf

Erica DeWolf — Sat, 12 Jan 2008 07:11:49 +0000

Wow, I had not yet heard this slogan (makes me realize I need to start paying more attention to overall advertising campaigns and less on the new media world! It’s hard to know everything…)

The slogan is definitely unique, effective, and memorable. And i feel that it fits with Ikea’s sense of humor. I still remember their ad about the poor little lamp that was put out in the rain. “It’s just a lamp.”

Great post! Thanks!