Comments on: Business Slogan 40: For Everything Else, There’s MasterCard

By: All in the spirit of the games… | Hanson Search

All in the spirit of the games… | Hanson Search — Fri, 25 Jun 2010 16:21:46 +0000

[...] Add into the mix Ascot and the England v Australia cricket, the great British sporting summer is in full flow. With this mind my thoughts turned to the summer of 2012 when the world will focus on London and the Olympics. However it seems that only fans with Visa cards will be able to purchase tickets for the event. The symbol of the Olympics are the coloured rings and represent the five parts of the world willing to accept healthy competition, except when it comes to selling tickets it seems! So to paraphrase Visa’s major competitors…apparently for everything else but the Olympics, there’s Mastercard… [...]

By: Vivienne Quek

Vivienne Quek — Mon, 11 Aug 2008 01:48:59 +0000

Some of the spoofs at YouTube were really funny. You definitely can consider such spoofs as an endorsement of MasterCard’s “Priceless” tvc series.

By: Mike from Credit Card Forum

Mike from Credit Card Forum — Sun, 10 Aug 2008 20:53:00 +0000

You’re right Vivienne, I think MasterCard (and other companies) changed only because they, themselves, wanted to change. The public was very happy with the MasterCard ads and they were by far the most clever among the credit card companies. One way I measure success of a commercial is how many spoofs are made of it… and I think more spoofs of the Mastercard commercials have been made than any campaign in the last decade or two.

By: Vivienne Quek

Vivienne Quek — Sun, 10 Aug 2008 13:33:06 +0000

Hi, Mike
Thanks for your visit. It’s kind of strange when marketers are giving up stuff that works. Many times, marketers are guilty of getting sick of their own marcom stuff much faster than their target audience.

By: Mike from Credit Card Forum

Mike from Credit Card Forum — Sun, 10 Aug 2008 06:49:20 +0000

I agree with you Vivienne that MasterCard’s new slogan “The Heart of Commerce” wasn’t the best choice. It just doesn’t sound catchy or original to me for a credit card. I do love the “For everything else, there’s Mastercard” slogan though. Like you said, it has the brand in the slogan, plus it’s short, simple, and sweet. And who doesn’t love a commercial with an elephant walking around in a grocery store? :D

By: Solomon

Solomon — Mon, 31 Dec 2007 17:54:01 +0000

Hi Vivienne!

Wish you a Happy New Year 2008!
May your effots bear rich fruits and bring you laurels all the way!
This post is also real gooood. Thanks for the information about the Master Card brand evolution.
With Best wishes for the bright year ahead!
Solomon