Comments on: Why is Logo Design That Important?

By: Goitsemang Majaga

Goitsemang Majaga — Mon, 26 Nov 2007 08:24:17 +0000

hi Vienne Quek!i would like to get the meaning of a logo, its purpose , its value and also why is it important for a business to have a logo can’t i run my bussines with a logo.
Does a logo always have to be colour full evry time it is designed, does the font used and colours applied matters?

By: Vivienne Quek

Vivienne Quek — Mon, 26 Nov 2007 02:36:12 +0000

Hi Gitsemang
Logo is important because it is a visual short-cut to your brand identity (i.e., who you are, what you represent, how you do, where you stand etc). If you have a logo that is identical to another company with the difference being colour and font, you could possibly be seen as a “follow-me” or worse, a copy-cat especially if the other brand is a stronger competitor. This might not be all as you may be face with legal suits. I have discussed this in this post, No Big Deal if Your Logo is Similar to Another?

By: Goitsemang Majaga

Goitsemang Majaga — Fri, 23 Nov 2007 11:55:42 +0000

logo, logo design, business logo, corporate logo, company logo, logo designer, brand, branding, why is logo important, marketing, advertising, new business, new logo, what if logos are similar and the difference are colours and font used?

By: Vivienne Quek

Vivienne Quek — Fri, 01 Jun 2007 04:43:01 +0000

I know exactly how you felt. I would practice: (1) Jay Abraham’s theory of preminence whereby I patiently explained our branding concept, thought flow, sketch prcess etc and hopefully this will enable to review the work in a new light. (2) Chris Jordan (my ex-boss)’s thoery of “Cash for Trash”. Do exactly what the client instructed as ultimately this is his commissioned work, his money and his decision.

By: Nick Phillips

Nick Phillips — Thu, 31 May 2007 07:51:18 +0000

I work in advertising and I’ve seen some pretty strange logo’s in my time, in fact I’ve created a few of my own for some of my clients who just insist that they want a logo in such a way. What’s the point of hiring an agency if you don’t take their advise, rite? But then again, it’s their money … :)