Comments on: Business Slogan 37: It’s A Sony

By: Exit

Exit — Mon, 05 May 2008 19:53:38 +0000

Don’t forget the video game ‘It’s a Sony’ in which you plays as a walkman in a platform type game.

http://www.lemonamiga.com/games/details.php?id=3406

This site lists the game as ‘Sony Game’, but I wonder if that was the European name as I swear it was called ‘It’s a Sony’ in the US.

By: Vivienne Quek

Vivienne Quek — Mon, 03 Dec 2007 02:42:52 +0000

Yes, Walter, a big war chest does help to increase the mind share of the advertiser’s brand. Just curious, why do you say Nike’s “Just Do It” sucks?

By: Walter

Walter — Sun, 02 Dec 2007 01:50:52 +0000

I think one needs to differentiate between those brands which have a great heritage and recognition (Sony, Coca Cola) from newbie brands trying to penetrate the market. Imagine if I launch a new product called “Woozee” and my slogan is “It’s a Woozee” (yeah right).

I suppose MNCs have an advantage when it comes to catchy slogans and jingles because of the sheer amount of advertising dollars that they spend pumping that into every single cranium on the planet. Of course some still do suck badly like Microsoft’s “Where Do You Want To Go Today” a few years back. Nike’s “Just Do It” still tops them all, me thinks.

By: Vivienne Quek

Vivienne Quek — Mon, 26 Nov 2007 02:48:58 +0000

Hi Solomon
This slogan reminds me of Coca Cola’s “It’s a real thing”. Nothing is good enough unless the consumer uses the “it” product.

By: Solomon

Solomon — Sat, 24 Nov 2007 05:11:19 +0000

Vivienne!
I liked the slogan. It’s so short and crisp. It does really say many things without actually uttering them.
I always crave to coin a slogan like that. But how many small clients understand these kind of phenomenal slogans. they want to say everything literally.
The greatest message is always unsaid. It has a way into the hearts of us.
Great post and thank you for bringing these great slogans back to our mind.
Solomon