The credits for this series, “Get Much More for Much Less”, goes to Del Campo Nazca Saatchi & Saatchi
Why is it powerful?
Attract Attention: You’ll be wondering, “Why are there two of the same animal with one of them looking kinda odd?”
Easy to understand: On closer examination, you see that the left one is a plush toy. A plush toy costs a hefty $30 while you can look at the real thing as long as you want for a mere $7.
Strong Message: You get to see the animal up close and personal, taking in their every move and sound, learning more about their habitats, personalities and characteristics. Investing $7 in the zoo gets you richer immediately in knowledge and experiences, plus many hours of good fun. Compared to a plush toy, you will Get Much More for Much Less.
Check out related posts within the Great Ad series :
Great Ad 1: Without Heinz
Great Ad 2: Sony Micro Vault
Great Ad 3: Happy Father’s Day
Great Ad 4: Amnesty International
Great Ad 5: Ready to Quit
Great Ad 6: Forest-Woods-Tree-Death
Great Ad 7: Buenos Aires Zoo
Great Ad 8: Drink Milk
Great Ad 9: Brain, Head, Thinker
Great Ad 10: The Greatest Wonder of the Sea is that It’s Still Alive.
Technorati Tags: Buenos Aires Zoo ad, great ads, ads with few words, ads with strong imagery, ads with picture only
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Good piece! It took me a minute or two to figure out the message, but I did figure it out before reading your explanation.
Glad you like it, Laura. Any ad that can stop us to read, think, wonder, ponder has succeeded rule #1 of AIDA – Attracting Attention.
It’s a good ad. I liked it. The visuals are really cool and a great idea to boot.
Thanks
Solomon
I was really looking at the picture and after a few minutes I got your message
Awesome promotion. Very clever.